On the List: “America’s Most Trustworthy Companies” Forbes, March 2007
“There's an intimacy about radio. The medium creates the illusion of privacy - it's just the jock and his or her entourage speaking to you, the listener...” Eugene Robinson, The Washington Post
“The big online players have a horrible record of tailoring their products to local markets.” Jon Fine, Business Week 2007 “The big online players have a horrible record of tailoring their products to local markets.” Jon Fine, Business Week 2007
Agenda State of the Industry Multi Market Community Network New Applications - Product Demos Brand Experiences – Campaign Results Current Brand Focus / Starter Ideas State of the Industry Multi Market Community Network New Applications - Product Demos Brand Experiences – Campaign Results Current Brand Focus / Starter Ideas
Universal Appeal Growth and Stability Local Connection Evolution and Innovation What the press is saying… Universal Appeal Growth and Stability Local Connection Evolution and Innovation What the press is saying… State of Radio Today
"Radio is the hot tech frontier. Quality (HD) radios by Bose, Cambridge Soundworks, Tivoli Audio and many others are suddenly important" CNN from Consumer Electronics Show (CES 2008)
National Community Network 23 Markets 16.3M Weekly Listeners 100+ Station-Web Network 2M Uniques / 1M Streamers 2M Database 23 Markets 16.3M Weekly Listeners 100+ Station-Web Network 2M Uniques / 1M Streamers 2M Database Content Creators - Local Experts – Pilot Program Labs $111M Community Service – Environmental Steward Content Creators - Local Experts – Pilot Program Labs $111M Community Service – Environmental Steward
Audio | Digital | Experiential
HD 1 HD 2 Private Label Radio Web 2.0 Streaming Audio Streaming Video Streaming Audio Streaming Video Audio Search Audio Branding Podcast Editorials Audio Search Audio Branding Podcast Editorials Experience/Participation Interactive Games Experience/Participation Interactive Games Marketing Loyalty Clubs Marketing Loyalty Clubs Tonemaker DJ Mobile Marketing Tonemaker DJ Mobile Marketing DJ Avatars Virtual Web Hosts DJ Avatars Virtual Web Hosts Entertainment New Music Platforms Entertainment New Music Platforms 16.3M Listeners OnAir
New Applications | Product Demos
Local Web Network
Streaming Player Video Pre-Roll & Audio Spots
Mobile Content: Audio Branding Link
HD / Streaming Brand Channels
Audience-Generated Avatars Link “It's the perfect model in the scheme of engagement.” Mediaweek, February, 2008
Brand Experiences | Brand Results
Branded Entertainment: Guitar Center Link
Brands and Bands: Scion Cover ArtBootleg “…textbook effort that links a cool band, a cool car, and a cool station.” covered by Brandweek, January 2008
Digital Brand Hosts: Wells Fargo Link “Radio Advertising A+” NetBanker, March 2008
Storytelling / Original Content Link Campaign Extranet for Client-Agency Approvals
HD 1 HD 2 Private Label Radio Web 2.0 Streaming Audio Streaming Video Streaming Audio Streaming Video Audio Search Audio Branding Podcast Editorials Audio Search Audio Branding Podcast Editorials Experience/Participation Interactive Games Experience/Participation Interactive Games Marketing Loyalty Clubs Marketing Loyalty Clubs Tonemaker DJ Mobile Marketing Tonemaker DJ Mobile Marketing DJ Avatars Virtual Web Hosts DJ Avatars Virtual Web Hosts Entertainment New Music Platforms Entertainment New Music Platforms 16.3M Listeners OnAir
Current Focus / Starter Ideas
On the List: “America’s Most Trustworthy Companies” Forbes, March 2007
Online at-work listening is the fastest growing day part (1) 83% of population reached DAILY with combination (1) 1/3 of Internet usage includes simultaneous daytime radio listening (2) 4X increase in ad recall with mix of radio and Internet vs. Internet alone (2) 34% of year-olds declare “boredom” with their mp3 collections (3) Online at-work listening is the fastest growing day part (1) 83% of population reached DAILY with combination (1) 1/3 of Internet usage includes simultaneous daytime radio listening (2) 4X increase in ad recall with mix of radio and Internet vs. Internet alone (2) 34% of year-olds declare “boredom” with their mp3 collections (3) Radio + Internet = Winning Combination Sources: (1) Arbitron/RADAR 90, September 2006 // (2) RAEL/Harris Internet, February 2007 // (3) The Media Audit
Text Messaging & Contesting
Videocasting Testimonials Link
Experiential Entertainment Comedian Jim Gaffigan with The Mountain at Shari’s Restaurant
Brand Animation / Avatars Link
Local. Dynamic. Active. Ubiquitous. Free. Wireless. Social. Network. Radio is the original killer app