Brand Messaging February, 2015 Women’s Health Leadership TRUST

To create healthier communities by realizing women’s leadership potential Vision

To support women leaders in healthcare Mission

Brand Promise: The Women’s Health Leadership TRUST will support you in realizing your leadership potential to create healthier communities. Women’s Health Leadership TRUST

Inspiring Trustworthy Empowering Confident Collaborative Genuine Welcoming Committed

Emotional Rewards Emotionally connected Informed Supported Empowered

Rational Benefits Opportunities to network with women leaders in the health care industry Educational opportunities Leadership development opportunities Advances the careers of women in health care

The Women’s Health Leadership TRUST supports and advances the careers of women leaders in healthcare. Together, we are becoming more effective and influential leaders, driving positive change and shaping the future of healthcare in our communities. Elevator Speech

Key Messages Our Organization: One of the most influential women’s healthcare organizations in Minnesota Living our mission through innovative programs and partnerships for over 35 years Over 300 active members representing all sectors of the healthcare industry Providing first-hand insight into significant issues and experiences affecting women leaders in healthcare

Foundational Pillars: The TRUST advances the healthcare careers of women. Professional networking Education Leadership development Career advancement

Committees: The TRUST relies on the time and talents of committee members to carry out the important work of our organization. External Relations Committee Finance Committee Forum Planning Committee Internal (Member) Communications Committee Membership Committee Nominating Committee Programming Committee Leadership Development Committee

Key Partners The TRUST partners with organizations aligned with our vision and mission.

Significant Accomplishments Since its founding in 1979, the TRUST continues to fulfill its mission by influencing policy and contributing to healthcare in our communities.