Partnership Plus™ Program AFC Distributor Strategy 2004 Return to AFCOnline.com

Partnership Plus™ Program The Purpose Scope –The Partnership Plus™ Program is an opportunity to develop a superior working relationship between AFC and our distributors. The intent is to provide our partners with a superior level of sales, marketing, service and pricing support. – Partnership Plus™ Distributors will support AFC and their trademarks in mutually developed opportunities. Objective –To work more closely and better understand and support our Distributor. Develop a mutually beneficial partnership. One in which both companies will promote growth and opportunity. Return to AFCOnline.com

Partnership Plus™ Program Components Price –Value Based –Rebate Strategies –Continuous Improvement Return to AFCOnline.com

Partnership Plus™ Program Components Quality –Meet and Exceed Standard Properties –Stand Behind Quality and Craftsmanship –Maintain and Support QC Systems –Inspect and Flag –Continuous Improvement Return to AFCOnline.com

Partnership Plus™ Program Components Packaging –Protect and Promote AFC Brand and Trade Names –Prior Approval for Private Labeling –Packed & Shipped as Per Customer Request Return to AFCOnline.com

Partnership Plus™ Program Components Sales & Marketing Support –Samples –Literature –Master Sales Kits –Market & Application Bulletins –Trade Show Support –Product and Application Training –Sales Leads –Unlimited Access to All Resources Sales Marketing R&D Technical Customer Service Management Manufacturing –Relationship Manager –Joint Sales Calls and Presentations –CO-OP Marketing Programs Sales & Marketing Support –First Access New Products Literature Marketing Programs Training Market Research and Data –AFC Sponsored Meeting and Industry Forums –Private Website Access Order Entry Order Tracking Down Loading Literature Direct Project Entry Video Training Return to AFCOnline.com

Partnership Plus™ Program Components Service Policy –Documented and Measurable Policy Lead Times –Mutually Agreed Lead Time Freight Policy Terms & Conditions Certifications Complaint Procedure Service Measurement Policy Review Return to AFCOnline.com

Partnership Plus™ Program Purpose A Strategy not a Master Distributor Plan –Opportunity vs. Volume –Synergistic –Establishing a Working Relationship/Plan –Long Term vs. Short –Ongoing & Evolving AFC is the Market Leader in Supporting Distribution Strategy Developed Around Needs –Not boiler Plate –Al’ Carte Development –Communication –Education –Partnership –Growth Return to AFCOnline.com

Go With The Leader! Partner with The Leader! Thank You! Return to AFCOnline.com