Employers in the Digital Age Tiffany Carmona

Social Media Today  People are quick to hop on social networking sites  Personal information can be put out on the web instantaneously  Employers show concern about what is posted on these sites in regards to their company and how these site impact the productivity of their employees

Reasons Employers Care loss or productivity at work while surfing the internet, chatting, tweeting and blogging loss of confidential information defamation or revealing of private facts to prevent harassment and discrimination to comply with document retention/destruction policy potential waiver of attorney-client policy to screen for potential FTC violations

Employee’s Concerns Crossing personal/professional boundaries Employers access to nonrelated information Judgment by employer Elimination of personal expression

Social Networking Sites & PR  These play a pivotal role in the public eye for a company  Companies have created accounts on these sites for their companies  To answer questions  Create a buzz  Promote their cause/ mission statement

Domino’s  Horrific video stunt  Prepared sandwiches for delivery while putting cheese up his nose, nasal mucus on the sandwiches, and violating other health-code standards while a fellow employee  Tarnished company’s name

The Future Social Sentry Software Their Mission SocialLogix delivers social networking focused technologies that enable organizations to leverage the power of social networks in a safe and productive way. The software will automatically monitor Facebook and Twitter accounts for $2 to $8 for each employee Only draws on publicly posted information from these sites Watches for release of private and/or embarrassing information Watches for social activity while working