MARKETING EDUCATION UPDATE JULY 2010 Linda Smith Program Specialist Marketing Education 1752 Twin Towers East Atlanta, Georgia (office)

New Marketing Teachers: Welcome!

CURRICULUM:

Finding the Standards on the GaDOE Home Page:

Where are the CTAE Curriculum Standards?

Pathway: Marketing & ManagementPathway: Fashion MarketingPathway: Marketing, Communications & Promotion Pathway Courses: Approved 1.Marketing Principles 2.Entrepreneurship: Building a Business 3.Advanced Marketing – capstone Choose One of These Courses: A.Marketing Research B.International Business & Marketing C.Professional Sales & Promotion Pathway Courses: Approved 1.Marketing Principles 2.Intro to Fashion Marketing 3.Advanced Fashion Marketing – capstone Choose One of These Courses: A.Marketing Research B.Entrepreneurship: Building a Business C.International Business & Marketing D.Professional Sales & Promotion Pathway Courses: Approved 1.Marketing Principles 2.Professional Sales & Promotion 3.E-Marketing – capstone Choose One of These Courses: A.Marketing Research B.Entrepreneurship: Building a Business C.International Business & Marketing Pathway: Sports & Entertainment Marketing: Approved Pathway: Travel Marketing & Lodging Management: Approved Mkt Co-op/Internship 1.Marketing Principles 2.Introduction to Sports & Entertainment Marketing 3.Advanced Sports & Entertainment Marketing Choose One of These Courses: A.Marketing Research B.Professional Sales & Promotion C.International Business & Marketing 1.Marketing Principles 2.Discovering Hospitality & Tourism Marketing 3.Hospitality & Tourism Management Choose One of These Courses: A.Professional Sales & Promotion B.Marketing Research C.International Business & Marketing Marketing, Sales & Service (Revised July 2010) Do School Systems Really Need to Follow the Sequence of Courses in a Pathway?

National Assessments for End-of-Pathway Completers: Career Pathway AreaCertification TitleCertifying Agency Marketing & Management Marketing Education Management Trainee Oklahoma Career Tech Testing & Multi-State Academic & Vocational Curriculum Consortium (MAVCC) Fashion MarketingRetail Trades Assessment National Occupational Competency Testing Institute (NOCTI) Marketing Communications & Promotion A*S*K Fundamental Marketing Concepts A*S*K Institute – Institute for Assessment of Skills & Knowledge Sports & Entertainment Marketing Currently Unavailable Travel Marketing & Lodging Management Currently Unavailable Marketing Education Assessments per Pathway:

Concentrator Versus Completer? Concentrator: Student who has taken/passed 3 or more CTAE courses in a specific program area in high school. Completer: Student who has taken/passed 3 or more CTAE courses in a specific program area AND who has passed the Georgia High School Graduation Test (GHSGT). National Assessments for End-of-Pathway Completers:

Blue Prints of National Assessments: Blue Prints (sample questions or some form of study guide) will be coming out. These Blue Prints will be passed on to you as soon as they are available. Program Specialists will likely have these documents and review them in the fall Regional Drive – In Meetings. National Assessments for End-of-Pathway Completers:

Instructional Resources:

GPS Lesson Plans: DVD Contains FY 2008, FY 2009 & FY 2010 Lesson Plans : Marketing & Management Pathway : Fashion Marketing Pathway Marketing, Communications & Promotion Pathway 2009 – 2010: Sports & Entertainment Marketing

Thanks To The FY 2010 Writers: Memory Reed, Harris Co. High School Megan Hatcher, Chestatee High School Stacey Orr, Douglas Co. High School Krystin Glover, Whitewater High Scho ol

Elements Project: Aligning Curriculum Standards to DECA Competitive Events Thanks to Memory Reed, Harris Co. High School, & Stacey Orr, Chapel Hill High School, for aligning all Curriculum Standards in all Marketing Courses to all appropriate DECA Competitive Events. This project will be rolled out at the DECA WorkWinWow Workshop, Thursday, September 23 rd.

Middle School Curriculum and Lesson Plans: Basic Skills of Marketing- 6 th grade Exploring Marketing Education- 7 th grade Pathways in Marketing- 8 th grade ( Click on Marketing, Sales and Services, center column, mid page In summer or early fall, CTAERN will make a decision about developing GPS lesson plans for middle school marketing.

New Online Course: Virtual Marketing Principles Course is now on Georgia Virtual School Site and Ready for use.

Marketing Teachers Professional Development Opportunities for FY 2011:

Regional Drive In Meetings in FY 2011: Specific Information Disseminated Soon: MonthDateDay of WeekLocation (City) August18WednesdayConyers August25WednesdayWaycross September1WednesdayNewnan September13MondaySonoraville September29WednesdayMarietta October4MondayWarner Robins October6WednesdayAthens October25MondayAlbany November8MondayEvans November17WednesdaySavannah

Marketing & DECA Conferences and Workshops for FY 2011: DateWorkshop/ConferenceVendorLocationPLUs Sunday, July 18 and Wednesday, July 21, 2010 (at GACTE) Industry Certification Workshop (for teachers certifying in FY 2011) Walter Burgess Renaissance Waverly Hotel, Atlanta 1 Friday, August 27, 2010New Marketing Teachers WorkshopBeth PittsNorth Hall High School, Gainesville 1 Saturday, August 28, 2010 New DECA Advisors Workshop (Both New Marketing Teachers and New DECA Advisors on POW) Debra Moore South Forsyth High School, Cumming (close proximity to North Hall HS) 1 Thursday, September 23, 2010 WorkWinWow DECA Workshop (for new and experienced DECA Advisors) DECA Board Lanier Charter Career Academy, Gainesville (cuts costs to use academies) Certificate of Credit Thursday, October 7 – Friday, October 8, 2010 DECA Fall Leadership Conference (for DECA members) DECA Board Crowne Plaza Ravinia, Atlanta Friday, October 15, 2010 DECA Rally (for DECA members) DECA BoardPerry October 2010 (Exact date TBA) Marketing & Management Pathway Case Studies: Final Assessment for Mastery of Standards Bob OKeefeGrayson High School, Loganville (Gwinnett County) 1

Marketing & DECA Conferences and Workshops for FY 2011: DateWorkshop/ConferenceVendorLocationPLUs November 2010 (Exact date TBA) Emerging Technology in Marketing and DECA Rachael McClain Lanier Charter Career Academy, Gainesville 1 January 27, 2011 DECA Region Career Development Conferences (Competitive Events Conferences) DECA Board10 locations in the state February 4, 2011 Marketing Professional Development Conference (for Marketing Teachers/DECA Advisors) DOE, GMEA Board & DECA Board Lanier Charter Career Academy, Gainesville (cuts cost by using academies) Certificate of Credit February 24 – February 26, 2011 DECA State Career Development Conference (Competitive Events Conference) DECA Board Marriott Marquis, Downtown Atlanta April 30 – May 3, 2011 International Career Development Conference (Competitive Events Conference) DECA BoardOrlando, Florida June 10, 2011School-Based Enterprise WorkshopDr. Jacqui Huffman North Gwinnett High School, Suwannee (Gwinnett County) 1 June 11, 2011AmericasMart WorkshopDr. Jacqui Huffman AtlantasMart, Downtown Atlanta 1 TBA May be adding Social Media CTAERN Training for Teachers

Handling of POW In FY 2011: (Refer to handout entitled Important Information Concerning 2010 – 2011 Program of Work for Specifics about DECA POW.)

FY 2011 POW General Information: Examples of Criteria Documented by Program Specialists and Sent to Teachers and CTAE Administrators: Date CTSOs are affiliated with the state and national association. CTSOs yearly plan of activities and budgets. CTSOs conferences/training sessions (i.e., Fall Leadership Conferences, Fall Rallies, State Competitive Events Conferences, Local Chapter Officer Training Sessions, etc.)

Program Management Goal: More Consistency Among POWs in all Program Areas: Questions were raised as to why some CTSOs had Rallies, Local Officer Training Programs, etc. while others did not. So, Program Specialists were asked to address these issues. Like conferences/activities were placed in the same sections of POW. While the intentions were good, too many costly criteria were placed in the same section of the POW document. FY 2011 POW General Information:

Out of School Issues and Travel Costs: Local CTAE administrators STILL determine who will or will not receive the extended day grant. If a system cannot afford to send a teacher to the required activities (determined by points), the teacher will have to complete an improvement plan this year. But, the statement will reflect the systems inability to pay for the activity and will in no way reflect on the teacher. This issue will be resolved next year.

BusinessPartnerships:

MARKETING INDUSTRY CERTIFICATION:

NEW INDUSTRY CERTIFICATION CHAIR FOR AMA: BRANDON PELISSERO What Can You Expect? A CEO and AMA Chair Who Is: Off the chart in terms of enthusiasm and dedication! Willing to join AMA and serve on the AMA Board just to represent Marketing, Industry Certification and DECA Hungry to learn everything about Marketing Education, DECA and the business projects that have been implemented! Eager to work with students and assist teachers in all aspects of our program!

THE STYLE upGRADE – DECA/Marketing Competitive Project (See handout for details.)

Atlanta Motor Speedway is EAGER to offer another student project competition in FY 2011! (All details will be sent in an .)

Goal: To add one project per year. Information will be sent to you via .

FY 2010 Award Recipients: New Teacher of the Year New Teacher of the Year Teacher of the Year Teacher of the Year Industry Certification Industry CertificationCompleters

2010 GACTE Teacher of the Year Candidate: Bettina Tate Sol C. Johnson High School, Savannah

2010 GMEA and GACTE New Teacher of the Year Rachael McClain-Lanier Charter Career Academy, Gainesville

Industry Certification Recipients: Cathy Roberts-Woodstock HS, Cherokee Co. Al Donahue-Model HS, Floyd Co. Bettina Tate & Linda Green- Sol C. Johnson HS, Chatham Co. Shayna Brown-Houston County HS, Houston Co. Stacy Summers-Warner Robins HS, Houston Co. Elaine Tignor-Northside HS, Houston Co. Jami Briggs-Troup County HS, Troup Co. Brandy Turnipseed- Creekside HS, Fulton Co. Dawn Brown-Habersham Central HS, Habersham Co.

Industry Certification Recipients: Sheila Donigan-Glenn Hills HS, Richmond Co. Stacey Orr & Whitney Lester Chapel Hill HS, Douglas Co. Dolly Baker-Spencer HS, Muscogee Co. Lauren Freiberg-Kendrick HS, Muscogee Co. Willotte Lowe & Mitzi Jackson-Hardaway HS, Muscogee Co. Emily Styers-Northside HS, Muscogee Co. Libby Clay-Shaw HS, Muscogee Co. Rachael McClain-Lanier Charter Career Academy, Hall Co.

Georgia Marketing Education Association (GMEA): Yalanda Bell, President See GMEA Web Site (mygmea.org) for GMEA Update at GACTE 2010 Conference

See Linda and/or Yalanda after the session. Or, feel free to call or anytime. Linda: Yalanda: