SOCIAL MARKETING FOR RETAIL BRANDS

CHICAGO LONDON NEW YORK EAST RUTHERFORD WASHINGTON, D.C. TRENTON DALLAS SAN FRANCISCO LOS ANGELES A TOP 5 INDEPENDENT THAT PLAYS ON A GLOBAL SCALE MWW PR is one of the world’s leading independent public relations agencies with nine offices across the U.S. and Europe plus a global network of partners who provide seamless support wherever and whenever our clients need it.

4 RESEARCH-DRIVEN STRATEGISTS INTEGRATED CONSUMER MARKETERS THOUGHT LEADERS CRISIS EXPERTS TECHNOLOGY INNOVATORS SOCIAL MEDIA TRAILBLAZERS PUBLIC & GOVERNMENT AFFAIRS PARTNERS FINANCIAL COMMUNICATIONS SPECIALISTS REPUTATION BUILDERS MEDIA RELATIONS POWERHOUSE A COLLABORATIVE, AGILE AGENCY PRACTICE AREA EXPERTISE ORGANIZED AS ONE FIRM WITH ONE P&L

5 MWW CLIENT EXPERIENCE

6 AN AWARD-WINNING FIRM THAT DRAWS THE INDUSTRY’S TOP TALENT OF THE YEAR DIGITAL FIRM AND TEAM IN PR TOP PLACES TO WORK OF THE YEAR INNOVATIVE AGENCY OF THE YEAR MID-SIZE AGENCY OF THE YEAR PR AGENCY OF THE YEAR NORTH AMERICAN CAMPAIGN CRISIS COMMUNICATOR OF THE YEAR REPUTATION MANAGEMENT AGENCY

WE UNDERSTAND THE VALUE OF SOCIAL INFLUENCE..

ENGAGING SOCIAL SAVVY CONSUMERS Tap into insights and interests Identify important tools & trends Build relationships with credible digital influencers Instantly amplify critical messages Deliver unique ownable social experiences

SOCIAL INSIGHTS CREATIVE CONTENT EDITORIAL MESSAGING ANALYTICS & OPTIMIZATION EARNED MEDIA AMPLIFICATION BRAND STRATEGY BRAND MEDIA WE BUILD BUZZ WITH REAL-TIME MARKETING

REAL-TIME MARKETING IN PRACTICE MWW TRAVEL CAPABILITIES10

FORMULA FOR INFLUENCER MARKETING SUCCESS We look at more than follower numbers. We provide clients custom influencer marketing solutions to reach consumers intimately with seamless brand integrations that focus on quality– not quantity. We help clients identify and activate relevant influencers who can authentically amplify brand messaging through social conversation and content, leveraging rich analytics to track social growth. SOCIAL INFLUENCE Popularity (# of followers) Brand Affinity (credibility & relevance) x Strength of Relationship with Followers (engagement) Content (original or co-created) Social Footprint (# of channels with a presence) =xxx

INFLUENCER MARKETING IN PRACTICE MWW TRAVEL CAPABILITIES12

INFLUENCER MARKETING IN PRACTICE MWW TRAVEL CAPABILITIES13

CONTESTS IN PRACTICE MWW TRAVEL CAPABILITIES14

WE DEPLOY INTEGRATED ONLINE ADVERTISING PAID SOCIAL & PROMOTED CONTENT DISPLAY SPONSORSHIP & PARTNERSHIPS On-going testing and optimization (explore, test, refine, rollout) RTB ad networks and DSP’s Display look-a-like and retargeting Search retargeting FBX retargeting Native advertising Facebook link and photo page post Facebook custom audiences Twitter promoted accounts Twitter lead generation cards Social fan and follower acquisition LinkedIn promoted content and inMail Leverage digital media partnerships and influencers sponsorship opportunities ✚ UPROXX ✚ Buzzfeed ✚ UpWorthy ✚ Gawker Network VIDEO YouTube TruView In-Search In-Display In-Stream (Pre-Roll)

SOCIAL ADVERTISING IN PRACTICE MWW TRAVEL CAPABILITIES16

SOCIAL ADVERTISING IN PRACTICE MWW TRAVEL CAPABILITIES17

ALWAYS CREATE MEASURABLE RESULTS ECONOMIC SUCCESS BEHAVIOR CHANGE INCREASED TRUST DEEPER COMMUNICATIONS AWARENESS We can measure articles and impressions (traditional media); blog posts and comments; Tweets; views (social media and channels); and primary research PERCEPTION We can measure sentiment (positive, neutral or balanced, and negative), key message delivery, competitive positioning, and primary research INFLUENCE We can measure authority of coverage sources, third party validation, depth of coverage, and awards and rankings PARTICIPATION We can measure sentiment and consumer affiliation on Facebook, Twitter, and video and photo channels ADVOCACY We can measure endorsements, likelihood to recommend, and repeat usage CREDIBILITY We can measure attribute positioning and primary research (past behavior, predictability)

MWW TRAVEL CAPABILITIES19 THANK YOU.