© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 2 Brightcove 3 Increase streams, page views, time in videos & time on your site Increase viewer engagement in your content Expand the range and quality of content you can publish Extend the distribution for your content across the internet Brightcove 3 will increase the value of your Internet TV initiatives by transforming media consumption and driving business execution. Transforming Media Consumption Make your producers, designers and developers highly productive Increase the revenue you can drive from video Provide deep insight into your video business Ensure total flexibility and control over the entire experience Driving Business Execution

Transforming Media Consumption 1.Revolutionary player framework 2.Powerful contextual publishing model 3.High-quality & long-form content publishing 4.Broad distribution capabilities

© 2008 Brightcove, Inc. All rights reserved. Company Confidential Revolutionary Player Framework Features New player template system that supports re-usable templates XML-based template definitions for easy creation & customization Component model for advanced & 3 rd party player plug-ins Support for non-video players and widgets Support for easy localization High-performance player acceleration for fast load times Support for h.264 as well as FLV Benefits Faster time to market with customization Lower costs for customization Easier re-use of customization Better user experience Many more features from 3 rd parties and tech partners

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 5 Custom Player Templates Richer customization through new API’s Read/Write API’s Deep Integration with CMS Contextual publishing SEO optimization Full Screen Faster Loads White labeling

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 6 Player Localization

© 2008 Brightcove, Inc. All rights reserved. Company Confidential Powerful Contextual Publishing Model Features Contextual publishing model that allows for deep site integration Advanced Media APIs for full read/write integration Support for new widgets and display options Easy integration with other page- based services like comments Support for major programming languages like Java and PHP Benefits Increase time viewing and page views Increase advertising inventory Deepen viewer engagement Enable better SEO

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 8 Fast contextual player Integration with commenting APIs and widgets for content listings synchronized with in page ads HTML-based metadata for better SEO Clean URLs for good SEO Easy CMS integration

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 9 Embedded metadata creates better SEO.

© 2008 Brightcove, Inc. All rights reserved. Company Confidential High-Quality & Long-Form Content Publishing Features Dynamic Delivery—Automatic adjusting of video bitrate Automatic server transcoding to multiple bitrates Content management for long- form content Benefits Deliver long-form, broadcast quality content Increase the viewing quality across content Create new advertising inventory Implement catch-up TV and other long-form strategies

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 11

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 12 Widget and Player Syndication Ability to enable customers and trusted partners to take full player experiences API-Based Syndication Integration into social networking applications Integration into third party websites Output content into Media RSS w/ access to meta-data and media files Provide partners with an API to media files and meta-data 4. Broad Distribution Options

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 13

Driving Business Execution 1.User productivity 2.Deep business insight 3.Powerful advertising capabilities 4.Highly flexible customization

© 2008 Brightcove, Inc. All rights reserved. Company Confidential User Productivity Entirely new back-end user interface Significantly better workflow for faster production Role-Based User Model Batch editing capabilities across videos Faster uploads and ingestion Better performance for large video libraries Sub-accounts & integrated billing* Media sharing within organizations* * Enterprise Only

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 16 Moving to the New Backend Console Studio Brightcove TodayBrightcove 3

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 17 © 2006 Brightcove, Inc. All rights reserved. Company Confidential. 17

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 18 Media Module Multiple File Uploads Uploads from Major Formats Fast Library Management Integrated with Publishing Video & Playlist Management Drag & Drop to Playlists Batch Editing Policy Management Fast Meta Data Editing Image Capture Quick Upload Favorites Built for Producers

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 19 Publishing Module WYSIWY Player Design BEML Editing Custom Templates Publishing Control Built for Designers

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 20 Advertising Module Dedicated Ad Ops Tools Fast Workflows Batch Editing of Settings Ad Server Integration Control Built for Ad Ops

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 21 Reports UI for video bandwidth data & stream start data Export tool (.csv) for video & player stats No player stats UI No non-video bandwidth data UI No roll-up of 'media loads' in the UI

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 22 User Management Create and remove users from their account through the Studio UI Allow publishers to create 2 types of users: Administrator or Non-Administrator Ability to enable and disable access to individual modules

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 23 Console & Brightcove 3 Studio Coexist Existing customers can use old Console Playlist (Lineup) and Video (title) data is shared Players are different

© 2008 Brightcove, Inc. All rights reserved. Company Confidential Deep Business Insight Integration with Omniture and Google Analytics to achieve integrated analytics across sites and videos Support for Omniture’s new advanced video analytics solution for getting insight into video usage Integration with Visible Measures advanced video analytics tools for getting deep audience insight

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 25

© 2008 Brightcove, Inc. All rights reserved. Company Confidential Powerful Advertising Capabilities Built-in Ad Network Connectors Google AFV, Tremor, BBE, others as they emerge Built-in Ad Server Connectors Plug-n-Play connections to over 7 major ad serving platforms New Advertising Module Streamline workflow for ad ops teams and campaign execution Third Party Audience Measurement Automated inclusion into Quantcast and Nielsen video metrics Support for Standard Ad Formats Based on new IAB standards

© 2008 Brightcove, Inc. All rights reserved. Company Confidential Highly Flexible Customization Open platform strategy Open, customizable and extensible player framework Open Media APIs for site integration and back- end integration Open connector and plug-in approach for all key external and complementary technologies Developer and partner programs to build a robust, global ecosystem

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 28 Custom Player Templates: BEML

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 29 Custom Player Templates: ActionScript

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 30 Media APIs: Read Interface Make simple HTTP GET requests available in every language (JS, AS, Java, PHP, CF…) parameters appended to the URL Get JSON results lightweight format for data transfer can be (de-)serialized to/from native objects in any language Commands find videos and playlists by id, reference id, tags and text search on title and description fields. find videos uploaded for specific consumer media campaigns and by specific consumers generate real-time lists of most viewed and videos sort results by views, creation/modified dates filter the fields that are returned to optimize calls and response times

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 31 Media APIs: Write Interface Create, upload and delete videos and playlists Uploading videos Pre-encoded FLV’s, upload max of 2GB Set video metadata at creation time Poll for upload status Upload video returns the id of the new video Upload videos Can set common metadata fields Delete Delete can “force delete” from playlists and players

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 32 Media Uploading Capabilities Upload once to multiple Brightcove accounts Via batch Via APIs Duplicate select videos into multiple accounts APIs that enable UI creation Easily manage incoming videos

© 2008 Brightcove, Inc. All rights reserved. Company Confidential. 33 Brightcove 3 Increase streams, page views, time in videos & time on your site Increase viewer engagement in your content Expand the range and quality of content you can publish Extend the distribution for your content across the internet Brightcove 3 will increase the value of your Internet TV initiatives by transforming media consumption and driving business execution. Transforming Media Consumption Make your producers, designers and developers highly productive Increase the revenue you can drive from video Provide deep insight into your video business Ensure total flexibility and control over the entire experience Driving Business Execution

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