1. Scalable Web Apps
Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns.
Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site
Users have ongoing relationship with the site through social identity integration
Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions
Link back to on-premises services that cannot be hosted in the cloud
Scalable Web Apps
The Azure cloud platform enables highly scalable web applications, hosted in a geo-redundant environment, that enhance brand value
What to look for
Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns
Architecture
Solution and reference architectures

2. Scalable Web Apps
The Azure cloud platform enables highly scalable web applications, hosted in a geo-redundant environment, that enhance brand value
Key Benefits:
Applications are designed for an internet audience
Elastic cloud scaling, on-demand, means you only pay for what you use.
Serve up rich digital content to consumers anywhere in the world
Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns.
Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site
Users have ongoing relationship with the site through social identity integration
Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions
Link back to on-premises services that cannot be hosted in the cloud

3. What to look for
Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns.
Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site
Users have ongoing relationship with the site through social identity integration
Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions
Link back to on-premises services that cannot be hosted in the cloud.
Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns.
Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site
Users have ongoing relationship with the site through social identity integration
Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions
Link back to on-premises services that cannot be hosted in the cloud

4. Solution Architecture
Business User
Marketing leadership wanting to roll out campaigns quickly in response to changing needs
Solution goal
A website that has a global reach, allows for exponential uptake, and creates a positive customer experience.
Solution components
This solution is built on the following Azure managed services: Content Distribution Network, Traffic Manager, Azure SQL, DocumentDB, Telemetry, Application Insights, Azure Search. These services run in a high availability environment, patched and supported, allowing you to focus on your solution vs. the environment to run them in.
Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns.
Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site
Users have ongoing relationship with the site through social identity integration
Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions
Link back to on-premises services that cannot be hosted in the cloud

5. Reference Architecture
Browser
Page Metrics
Assets
Content Distribution Network
Global Traffic Distribution
Deployment Stamp
Website
Site Metrics
Security
Visuals/UI
Telemetry
Search
Membership
Content
Custom
Assets Store
Images, Videos, Documents
Monitoring
App Metrics
Site Deployment Asset Deployment Content Publishing (Publishing Pattern)
Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns.
Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site
Users have ongoing relationship with the site through social identity integration
Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions
Link back to on-premises services that cannot be hosted in the cloud
Secure Media Link to On-Prem
Caching
Op-prem Service
Content Store Text, Catalogs, Links
Social Identity Profile Store
Search Index
Feature Metrics
State Syncrhonisation to other Deployment Stamps (Consistent State Pattern)

6. Reference Architecture
Content Distribution Network
CDN is a distributed set of servers, deployed in multiple datacenters. A CDN serves content to website users while providing enhanced availability and improved performance compared to serving the same content from the website
Global Traffic Distribution
Designed to direct web requests to specific endpoints to help reduce latency for improved performance and can load balance traffic for increased availability
Security
Restricted parts of the site that are only available to authenticated users
Visuals & User Interface
Azure Websites supports sites that are developed in .NET, Java, PHP, Python, and Node.JS
Content
Static content that is used by the site as an origin for content ultimately served through the CDN and needed by the app.
Social Identity Profile Store
Profile store for social identities and used to authenticate users
Search & Search Index
Azure Search uses a metadata file from the content to be searched with all of the search terms
Telemetry
Application telemetry, such as key performance counters and customer metrics from page visits, can provide an up-to-date picture of site health, performance, and user interest
Content Store
Anything from Azure storage to relational databases, such as the PaaS base Azure SQL database, to IaaS-hosted databases for SQL, Oracle, or No-SQL databases
Monitoring
Tools such as Application Insights use the telemetry information to track the health of the application
Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns.
Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site
Users have ongoing relationship with the site through social identity integration
Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions
Link back to on-premises services that cannot be hosted in the cloud

7. Pricing Calculator
To calculate an estimated price for this reference architecture go to the Microsoft Azure Pricing Calculator

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