June Graham Behaviour Change – Using ISM EAUC Community Engagement TSN Community 28 November 2014.

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Presentation transcript:

June Graham Behaviour Change – Using ISM EAUC Community Engagement TSN Community 28 November 2014

Keep Scotland Beautiful ____________________________________________ 2

International Review of Behaviour Change Initiatives Sustainable Practices Research Group funded by ESRC, Defra and Scottish Government ISM Origins ____________________________________________ 3

Policy Context ____________________________________________ 4 Transformation to a low carbon Scotland Critical role of understanding and influencing behaviours “ISM help build stronger policies and programmes to meet the challenge of changing the way we live, work and travel”

The ISM Model

? INDIVIDU AL Factors?

Attitudes Beliefs Values

Emotions

Costs & benefits

Skills know how & know what

Agency

“ Motivation gets you started. HABIT keeps you going.” Jim Rohn Habit

Values, Beliefs & Attitudes Cost & Benefits Emotions Agency Skills Habit

? MATERIAL Factors?

Infrastructure Material Objects Technology UberpenguinUberpenguin at the English language WikipediaEnglish language Wikipedia

Rules & Regulations Material

Time & Schedules Material

Infrastructure Objects Technologies Rules and Regulations Time & Schedules

SOCIAL Factors ?

Norms Social

Networks and Relationships Social

Institutions Social

Opinion Leaders Social

Roles & Identity Social

I have the simplest tastes. Social Tastes I am always satisfied with the best. Oscar Wilde

Meanings Social

Tastes Norms Roles & Identities Networks & Relationships Opinion Leaders Institutions Meanings

28

ISM applied to... recycling INDIVIDUAL CONTEXT ATTITUDES SOCIAL CONTEXT NORMS MATERIAL CONTEXT SCHEDULES

Policy Development ____________________________________________ 30 National Walking Strategy Adoption of Plug-in Vehicles ISM Progress Report Oct 2013

SSN: Low Carbon Behaviours Programme ____________________________________________ 31 Energy efficiency and schools/ council premises – W. Lothian, Moray, S. Ayrshire & Fife Environment Partnership NE Scotland Sustainable Energy Action Plan (SEAP) E-bike hire scheme – Highland Council active travel – Tactrans/Health Professionals, SEPA/HPS/NHS Cycle friendly campuses – Cycling Scotland Staff business aviation – University of Edinburgh Staff food waste – Inverclyde Council Student cooking – University of Edinburgh Staff printing and IT consumables – Highland Council Increase on-site recycling – Historic Scotland ? Adaptation/resilience – Stirling, Scottish Borders, Dumfries & Galloway Organisational change – SEPA E-learning – The Highland Council Staff/animal behaviours - Edinburgh Zoo

32