Do It In Durham is a celebration of Global Entrepreneurship Week. Over 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to come together, to learn, connect, grow and succeed

Crafting a Marketing Plan

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Marketing & Sales Strategy

“The activities that are involved in making people aware of a company’s products & services, and making sure that they are available to be bought, etc” OR “The process or technique of promoting, selling and distributing a product or service” What is Marketing?

It is the process by which you attract customers to you It is the way that you share with the world that you have something that they can use, or that they want. Marketing is about raising and managing AWARENESS and PERCEPTION What is Marketing REALLY…..

Marketing & Sales Strategy Business Objectives Marketing Strategy Marketing Plan Target marketing definition Market segmentation Competitive analysis Messaging & identity Marketing mix Marketing Plan Target marketing definition Market segmentation Competitive analysis Messaging & identity Marketing mix Measure Evaluate Revise Marketing Activities Internal & external comm. Online/offline initiatives Campaign planning Campaign execution

Marketing Goal: With marketing the goal is always centered around positioning. What’s positioning? Simply put, it means to align your brand with your particular niche or industry; it’s the marketer’s constant need to make an impression on current and would-be customers. Sales Goal: With sales it’s no secret that the goal is always more — you guessed it — sales! With quotas to meet, there’s not much room for anything else.

Effective Marketing Planning Have a plan Know who your ideal client is Looks matter Choose your channels wisely Pay attention to retention

Marketing & Sales Strategy

Marketing Tactics

Track your Activity

Follow Up

Develop Your Network

Questions?

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