Presentation on theme: "Spread the Word Nature of the promotional Mix 4.01 C Jordan DuBois."— Presentation transcript:
Spread the Word Nature of the promotional Mix 4.01 C Jordan DuBois
Mix it Up The Purpose of promotion is to tell customers about a company’s goods, services, images, or ideas to get the to buy.
Promotional Mix The specific combination that a business uses to send it’s message to customers.
Find the Right Blend Businesses often use advertising to encourage short-term sales, build product awareness, and develop a brand image.
Advertising Works best when: Product awareness Is low Features are not obvious Product need to stand out of competition Sales industry is rising
Find the Right Blend Personal selling is the form of promotion that finds clients needs through planned, personal communication that enhances future business Publicity is an identity- building tactic defined as a non personal presentation of ideas. Promotional message is usually through a third-party. &
Personal selling & Publicity Personal selling publicity
Sales Promotion have you ever seen these sales promotion examples?
Types of Products There are three types of products: 1.Covinence 2.Shopping 3.Specialty convenience shopping specialty