‘ LINKING ’ Communication skills and techniques Have the tools to express yourself and get it done

Introduction Communication is not what is SAID ……

But what is heard

That SYNAPSE is COMMUNICATION And the “ mission ” is ENGINEERING THE LINK BRIDGING THE GAP “ HARMONIOUSLY ” RATHER THAN CONFLICTUALLMINIMIZING LES DERAPAGES

WHO I AM New York DIRECTOR /MANAGER MARKET RESEARCH Grey Advertising; Lintas Advertising; BBD&O Advertising; AHP/Wyeth Transformed data into actionable marketing strategy. Provided creative visions for developing new products,campaigns and media executions. Worked with marketing to develop winning line extensions. Teamed with account management/creative team to come up with inspiring new business pitches and campaigns. Accounts Managed: Pepsi Cola Company, Unilever, General Electric, Procter and Gamble, Kraft-General Foods, Fort Lauderdale Tourism, France 1990 au present ENGLISH COMMUNICATION TRAINER AND COACH Independent; Transfer; AAA Presentations; Comundi Create and facilitate English management seminars on Presentation Skills, Result-Oriented Meetings, Negotiations, Socializing, Technical Exchanges, Conflict Resolution, Active Listening, Cultural Differences, Positive Thinking and Team Building Train on all English business skills and strategic communication needs as well as classical vocabulary, speaking, telephoning, writing, etc.

Agenda My approach The common threads interwoven in all my training The seminars I often give Techniques broken down

My approach begins in the synapse between the speaker and the listener

It ’ s not what you say But HOW you say it, and you do have quite a reportoire to choose from

Communication Skills Learn techniques Structuring Linking Active listening Know what you to say

ADAPT IT TO YOUR STYLE And, importantly DEVELOP YOUR OWN STYLE. Language is the tool to communicate to others and project our persona at the same time. How do you want to be viewed by others? ‘ dynamic ’ “ knowledgeable ” “ ? ” Can you ‘ characterize ’ different people? Based on what? How much of it is the way they respond to you?

DO YOU KNOW YOUR STYLE? That ’ s the starting thread. work to maximize it DirectIndirect OpenClosed FormalInformal PersonalImpersonal

THE COMMON THREADS INTERWOVEN INTO ALL MY TRAINING Each person has their own style There ’ s no such thing as an error; it ’ s all feedback It ’ s all about having the right strategy Have confidence in yourself; mettez-vous en valeur Constructive feedback to indicate how to grow from where you are Realistic role plays to rehearse and develop confidence

MY TOOL KIT Use of advertising communication techniques Nlp Management skills Role plays Filming Constructive debriefing

Other examples of Techniques: Active listening Reformulation Matching Linking Cooperation communication

Learn techniques For every management skill there are a series of techniques For example: Convincing Active listeningActive listening Identifying the obstacles to overcome; needs to emphasize Able to develop a Logical argument that Shows how to overcome barriers Or satisfy needs

The seminars I give PRESENTATIONS MEETINGS NEGOTIATIONS SOCIALIZING Stepping in- NLP based Conflict resolution Team building Cultural differences Positive thinking Customized work

EXAMPLES OF SEMINARS PRESENTATIONS Convincing Memorable Dynamic Target Identify the key message Structure Link Package Repeat MEETINGS Stay focused Avoid conflicts Get results Chairing techniques Techniques to soften/emphasize Reformulation Find the links to create synergy NEGOTIATIONS Create rapport identify interests Be creative to find original exchanges Express opening communication Active listening “ Matching techniques ” Questioning techniques Out of the box/ lateral thinking to find win-win solutions Intensifying/softening communication SOCIALIZING Introductions Create rapport Keep the conversation going Creating first impressions Making small talk Listening/Questioning/balancing the exchange

An example: PRESENTATIONS

LIKE AN AD TREAT YOUR PRESENTATION

Target & Position your Ideas the 5 w ’ s Determine what your key message is 1.Who The audience The target 2.Why are you standing in front of these people? what

CREATE YOUR STORY Identify the key support, and LINK them in a meaningful way

STRUCTURE IT BUT … how are you going to tell it so the audience stays with you???? That ’ s your structure !

A classical presentation intro Idea 1 Idea 2 conclusion

A presentation what body development conclusion

Make it relevant and memorable Take your ideas and illustrate them … … Use techniques to create strong word images A picture says 1000 words

MINIMIZING CONFLICT SAY WHAT YOU CAN DO AND NOT WHAT YOU CAN ’ T MAKE SUGGESTIONS INSTEAD OF HARSH CRITIQUES USE COOPERATIVE APPROACH- BENEFIT OF THE DOUBT PUT YOURSELF IN THE OTHER ’ S SHOES

Meetings Identify the hidden agenda Stay on target to reach objectives Encourage clear exchange Empower team members Minimize conflicts

WHY: LINKING? I am talking on the phone to a foreign person. Do I care about my grammar? No, I am concerned that they understand me. So I purposely use “ broken English or Franglophone ” Same situation but now I ’ m speaking with London. Do I care about grammar? Are you crazy, must you really ask? OF COURSE I AM! It ’ s the queen ’ s language. As a global manager you ’ ve got to be concerned with developing relationships: Linking

Communication is not what you say, but, what is heard: What does this mean? To be heard I have to communicate in a way that the other person can understand, using their references This means that I need to use language that is tailored to them To their way of seeing things; their culture and style