Shannon Williams shows you how

fresh ideas – new stories never covered fresh angles – new aspects to repeatable stories fresh approaches – new appeal from current trends – new applications for current tools so f resh, you’ll want ‘em today!

sources actions/reactions formats re- f resh-ing brainstorming!

f resh approach to the “Big Idea Sheet” Sources (who says?) –List those who are involved in or affected by the main topic and have a story to tell Actions/Reactions (what gives?) –List key aspects and angles that have meaning and compelling interest to all readers Formats (how now?) –Utilizing the list of verbal and visual options, list appropriate ways to tell the story

Trends – Content Verbal: – headlines, stories, captions Visual – photographs, art, info-graphs f resh & fun for EVERYONE!

MAIN – grabs readers attention and advertises content SECONDARY SUB LABELED Verbal - Headlines

MAIN SECONDARY – gives details (facts & figures) and is written in present tense SUB LABELED Verbal - Headlines

MAIN SECONDARY SUB – serves as break in long body copy and advertises change and idea of paragraph or story LABELED Verbal - Headlines

MAIN SECONDARY SUB LABELED – highlights page content and serves readers aide Verbal - Headlines

Q&A – format to post Q and feature single or multiple responses. Also can be a single interview with a same-subject HOW TO MINI-BIO LISTING Verbal - Stories

Q&A HOW TO – creates a step by step and/or paragraph form of how to do a particular event/sport/idea MINI-BIO LISTING Verbal - Stories

Q&A HOW TO MINI-BIO - – grabs readers attention and advertises content LISTING Verbal - Stories

Q&A HOW TO MINI-BIO LISTING – creates multiple entry points and provides content to be garnished in a quick and unthreatening manner Verbal - Stories

INFO – gives the bare minimum by telling the who what when where and why of her assignments (#1) EXPANDED – shows the reader not only what is happening in photo with first sentence written in presence tense. The second and consecutive sentences are written in past and gives the reader info they can’t tell from just looking at the photo (#2) IDENT – subject’s name and brief description (#3) COLLECTIVE – grouping of variety of captions to fill design space and highlight total module Verbal: Captions #1#2#3

GROUPING – grabs readers attention through creation of dominant package MULTI-FACE SERIES C.O.B. EXTREME CROP Visual - Photo

GROUPING MULTI-FACE – consistent size and placement of each “mug shot” to create any number of patterns/shapes/effects and strategies such as “FACEBOOK = YOURBOOK” (marketing the book with plenty of faces and personalities of the year SERIES C.O.B. EXTREME CROP Visual - Photo

GROUPING MULTI-FACE SERIES – creation of photos that are taken within a set time or to establish relationship from one subject matter to the next. C.O.B. EXTREME CROP Visual - Photo

GROUPING MULTI-FACE SERIES C.O.B. – cut out background photo creates emphasis to subject area yet removing surroundings takes away context of image EXTREME CROP Visual - Photo

GROUPING MULTI-FACE SERIES C.O.B. EXTREME CROP – cut out background photo creates emphasis to subject area yet removing surroundings takes away context of image Visual - Photo

ARTWORK – use to add depth and personality to any spread. Opportunity to have student artwork showcased as either part of the design graphic strategy or as a special “art show” focused section/spread. Artwork can be considered computer-generated or hand-rendered Visual - Artwork

INFO-GRAPHS – utilize small amounts of space to capitalize on great amounts of content and people covered. From recording total number of surveyed to key info to the overall message and content of the graph. Visual – Info-graphs

Trends – Design typography color f resh & fun for EVERYONE!

directed reader eye-flow

literary technique + unique copy placement

literary technique + type weaving

horizontal placement alignment of type

multiple entry points + cropped type

consistent use of color palette

monochromatic color palette (tints & shades of color)

complementary color strategy

2006 Spring 2006 Fall

pantone spring 06 color palette

pantone fall 06 color palette

New Story Ideas Same Story – Different Year – People Driven – Concept Driven – Buy-Rate Focus – Inspired Coverage & Design f resh NOT frozen…

f resh approach to “lab experiments and hands-on classes” West Shore Jr/Sr High School, Melbourne, FL

f resh approach to the “Big Idea Sheet” Source(s) Actions/Reactions Formats

InDesign – Using PageSurfer – Using Click-N-Go! Modules f resh NOT frozen…

f resh from PageSurfer 4012 & 4013

f resh approach – step by step

f resh format for headline design OR

f resh approach – step by step

f resh approach to color use

f resh approach using the color palette (Jostens earthwize)

f resh approach for multiple entry points

f resh approach – adding additional content to an existing photo package

f resh approach to modular packaging

f resh approach to effective space usage

fresh is better when spread increases from: fresh is better when spread increases from: - 7 to 12 photos - 11 to 25 entry points - 12 to 21 people covered

YearTech Online v2.0 – New & Improved Tools – Tested & Proven Reliable – Easy interface – no software needed – Work from home or school – Equally solid and professional looking – View progress as well as a virtual book online f resh NOT frozen…

f resh approach – InDesign & YTO v.2 Created using InDesign (YearTech) Created using YTO2

f resh approach – InDesign & YTO v.2 Created using InDesign (YearTech) Created using YTO2

f resh approach – YTO v2.0

InDesign – Using PageSurfer – Using professional publication inspiration f resh NOT frozen…

f resh from PageSurfer 4012 & 4013

f resh approach – step by step

f resh approach – NEW color “mods”

f resh approach –NEW “Chart-it”

f resh approach – step by step

fresh is EVEN better when spread increases from: fresh is EVEN better when spread increases from: - 10 to 17 photos - 17 to 34 entry points - 13 to 24 people covered

f resh approach – step by step

f resh approach – NEW Type Twister Tool functions

f resh approach – additional NEW color “mods” sample from professional publication

Business Manager

Business Manager

Business Manager

- start with a PageSurfer - establish font & color strategies - remember your reader’s wants & needs - ideas are born everywhere - Jostens Yeartech Toolbar has new functions - no matter what your method of creation; more coverage + more photos will help your marketing & buy rate initiatives! - start with a PageSurfer - establish font & color strategies - remember your reader’s wants & needs - ideas are born everywhere - Jostens Yeartech Toolbar has new functions - no matter what your method of creation; more coverage + more photos will help your marketing & buy rate initiatives! GOOD STUFF TO KEEP… … f resh IN YOUR BRAIN!

food for thought ? If I can help inspire a few more fresh ideas, let’s e:chat - - jostens.com how how for some was that