Dermot Rogers Learning Motion A New Step in Video-Based Learning: Online & Mobile May’09

Agenda Introductions & Objectives Overview Background User Examples Design Approach Implementation Issues Direction / Next Steps Questions And Answers

What We Do Use Technology to Support Learning: - Content Creation - Multi Platform Delivery - Learner Management

Core Problems & Issues The Issue with Current Training Models – Costs Too High – Flexibility and Effectiveness Too Low – Need for Greater Access, Engagement & Effectiveness Addressing the Issue – Follow Consumer Models Online & Portable Rich Media Blended Delivery & Networking – Increase Learning Opportunity & Effectiveness – Lower Cost

Custom Learning & Communications Services Video-Based Business Skills Training Solution

Clients Working With

The Offering Aim: Make Video-based Training Available Anywhere, Anytime at Low Cost Increase: Learning Engagement, Impact & Opportunity Reduce: Training Delivery Cost Video-based Business Skills Training Solution

Solution Components Courses Study GuidesTutor GuidesLearning Platform + ++ Courses Assessments + +

For Any Platform Workshop Preparation Classroom Delivery Self Paced Study Learning Reinforcement Job Aid

Easy to Access & Use

Select Module, Clip, Assessment

Sample Clip

Launch the App iPhone / iTouch Launch AppSelect Course

iPhone / iTouch Select ModuleSelect Clip

Custom Built Experiences Very positive: “More in this format please” “Brought the concept to life” “Accessed and applied on the job” “Showed me what to do” “More engaging than other elearning” Branding Including own personnel &/or content Event driven demand

Likely Direction & Evolution Large catalog growth Increased mobile consumption Interactive video Social networking Online “markets” App Store developments Localised versions Faster growth in N. America & AsiaPacific

Implementation Experiences Varies, though blended approach typical Classroom + Web Classroom + mobile Before, during and/or after Accessed on our platform or on theirs Self-paced online and/or mobile (some offline) Full solution (courses, clips, assessment, tracking etc) Clips only iPhone setting expectations

Users/Learners Behaviours and Characteristics Use Mobile for: – Point of need delivery – Commuting / travelling learning – Learning, communication & entertainment Use Online for: – Classroom delivery support – Pre and/or post classroom learning – Self paced work home Use Offline for: – Classroom delivery support – Self paced work home – DVD and/or PowerPoint

Sample Market Data Internet access & video 42% of mobile use 5.2m iPhone users in US (3% of market) doubled in 6 months Mobile video market 3.4bn’08, 6.4bn’10 Large screen & touch screen biggest users “smart phones” 18% Jan “smartphones” Mobile web data growth 15-20% per month In general, the more options, the greater consumption (“3 screens”, “multi-modal”)

Key Tools & Technologies Customised Moodle-based learning platform Word Press “front end” Final Cut Pro Flash, H264, M4V, 3GP HotLava, CREX, Google Apps etc

Q & A ?