Crispy Crunchy Crickets!
Target Market Chocolate Crickets Demographic-Children Aged 4-13 Behavioral- Halloween candy item to buy. Psychographics- People who buy it for jokes, pranks, funny events. Geographic-America, Japan in the cities,
Product Packaging- rectangular box. Color of box black with pumpkins with crickets on them. Crispy Crunchy Crickets-Annoyingly goodness Products consist of chocolate crickets and Cajun spiced crickets
Place Joke stores, Dollar stores, Wal Mart, Target, and other retail stores. Located down candy aisle. Popular stores people go which will make product more noticeable and more profitable. Cajun Located down meat aisle
Promotion 30 second commercial Newspaper add Food Delicacy Magazine Radio Broadcast Internet Billboards Cook Recipe Books
Pricing Dicounts buy two get one free. $2.50 per box $10.00 per case Cajun spiced $4 per box $15.00 per case
You’ve Never tasted crickets like ours