1. Marketing. . .
It’s ALL around you

2. A catchy phrase or jingle used to identify a product or company
Slogan
A catchy phrase or jingle used to identify a product or company

3. Can you identify the following slogan phrases?
They’re magically delicious
Two for me, none for you
The fabric of our lives
Pizza! Pizza!
We do chicken right
Do the Dew
Just do it
Obey your thirst

4. Can you identify the following slogan jingles or music clips?

5. An identifying symbol for a company or product
Logo
An identifying symbol for a company or product

6. Can you identify the following logos?

7. What would be a good definition for “Promotion”?
Letting people know about goods and services in a positive way that will make them want to buy.

8. Why is it important for a company to use promotion?
So consumers will know which products to buy.

9. What 4 things does promotion usually tell us?
How to use the product
Where the product is available
The quality of the product
Other important information:
Price
Materials or Ingredients
Warnings or Hazards
Sizes, Colors, Styles

10. What 4 elements does the promotion cycle consist of?
Sender
Feedback
Message
Receiver

11. Why is feedback an important element of the promotion cycle?
It helps the sender know if the message got through.

12. What are 3 forms of feedback?
Attendance
People show up to an event
Concerts, Rodeos, Special Events, etc.
Contributions
People donate to a cause that they believe in
March of Dimes, Sub for Santa, American Heart Assoc.
Fund Raisers, etc.
Purchases
People buy the good or service
Stores, Catalogs, Internet, etc.

13. What are the 3 major reasons to use promotion in marketing?
Inform
Tell the consumer about the product
Recipes that use their products
Warranties and Money Back Guarantees
Special Ingredients

14. Remind
Give out items with company or product name and logo printed on them
Balloons
Key Chains
Pens
Rulers
Hats
T-Shirts.

15. Persuade Companies change their products hoping new customers will buy
Use appealing labels
Change the packaging
Power Words
New and Improved
Delicious
For a limited time only

16. What are the 4 most common types of promotion?
Advertising
Advertising costs the company $$ to promote their product
Radio, TV, Newspaper, Magazines, Billboards, etc.
Sales Promotion
Ways that entice customers to visit the store or buy the product
Coupons, Contests, Rebates, Free Samples, Window Displays, etc.
Personal Selling
One salesperson works with one customer
Face-to-face; one-on-one help to convince the customer to buy
Publicity
Company gets recognition for doing good things
Sponsoring events, donating to a cause/charity, community service, etc.