西文碩 Florinda Slogan Analysis

“I’m loving it” - McDonald’s It’s simple and personal. Talk about an experience individual and a closed relationship between consumers and the brand.

“Remember me” - Gansito Gansito (Spanish "little goose"), is a Mexican snack cake brand. The key to make this slogan successful is in its simple, easy to remember and being maintained over time. Different generations repeat the slogan because it transmits a strong sentiment: the nostalgia of childhood. This slogan is present in almost all the Gansito’s advertisement.

“Bet you cannot eat just one”- Sabritas Sabritas is a Mexican snacks company. This slogan is very successful in Mexico because this sentence is true and also irresistible. Who can only eat one? It’s practically impossible. And also, in the ads we could see a lot of famous artists where in the final they pronounced this slogan.

“Just Do It” - Nike “Just Do It” has an excellent relation, although is indirectly, with the brand: The key to deciding to exercise is just doing it. It motivates consumers to exercise, to do what they want to do without any hesitation, which also means, they can buy stuff that they like.

“Impossible is nothing” - Adidas This slogan conveys a strong message to the consumers, as if once you use their products, nothing is impossible, in other words, you’ll gain more power and more confidence with the brand Adidas.