BROADBAND IN THE HOME. Source: HomeBroadband Adoption2006, May 2006 www.Pew Internet.org.

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Presentation transcript:

BROADBAND IN THE HOME

Source: HomeBroadband Adoption2006, May Internet.org

YOU ARE MORE LIKELY TO HAVE HOME BROADBAND IF YOU: Are under age 50 Have a college education Make over $75k Live in an urban or suburban community

B ROADBAND A CCESS C HANGES H OW P EOPLE U SE T HEIR T IME Less time watching television Less time shopping in stores Less time reading newspapers Less time spent in traffic More work at home Source: The Broadband Difference, PEW Internet

BROADBAND USERS Use pretty much like dial-up users do Are active information seekers and comparison shoppers and are willing to buy products online Download music and videos, play games online Use Voice Over Internet Protocol (VoIP) Are more likely to bank and pay bills online Create their own CONTENT!

USER-GENERATED ONLINE CONTENT BY HOME BROADBAND USERS 11% Create their own blog 17% Create their own webpage 16% Create web pages or blogs for others 32% Share something online they created – artwork, photos, stories, videos Equals 36 million Americans Source: HomeBroadband Adoption2006, May Internet.org

TRENDS IN SHARING CONTENT Mashups Audio and Video Blogs Social Bookmarks Wikis

WI-FI IN THE HOME Being unleashed changes everything! Any time any place The whole household can be online at the same time Vote for the American Idol from your couch Watch how-to videos while cooking in the kitchen Surf the web from your deck

Southern Rural Development Center FOR MORE INFORMATION: ONNECTING C OMMUNITIES. INFO

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