Diana Schneidman UniForum Chicago, Nov. 29, 2011.

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Presentation transcript:

Diana Schneidman UniForum Chicago, Nov. 29, 2011

Why freelance & consult? Earn money Provide stimulating activity Pride in achievement Develop new skills, strengthen existing skills Fill resume gaps Create your own job Dysfunctional job market

3 steps to success! 1. Go after assignments like your last good job (B2B) 2. Contact the best prospects directly 3. Get real! Allow a few weeks to get paying work

3 markets: Business to consumer (B2C) Business to business (B2B) Business to very small business (B2VSB)

Semi–Myth #1 People are too busy to read or listen to long messages

Semi–Myth #2 Know / Like / Trust

Semi–Myth #3 USP Unique Selling Proposition

What not to do at the beginning Write a formal business plan Create a great website Social networking Any marketing that takes a lot of preparation

The 3 steps: What if everyone did this?

Next steps Get my free report & newsletter: Get the whole story in my ebook: Discount code: IMETDIANA Read Land the Tech Job You Love by Andy Lester: 3 steps

What to charge? By the project or by the hour Same pay rate as your last job Calculate your expenses and set your rate to cover Research rates online Ask others in your field

What to charge: more ideas Websites like Elance and Guru Base rates on your value to the client What you feel you are worth Calculate rate based on your annual salary

Remember this! What you charge initially isnt such an important decision Structure payment schedule to obtain as much of total as possible as early as possible

Book List The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less by Peter Bowerman What to Charge: Pricing Strategies for Freelancers and Consultants by Laurie Lewis The Designers Guide to Marketing and Pricing: How to Win Clients and What to Charge Them by Ilise Benum Land the Tech Job You Love by Andy Lester Lots of titles (Including a very new title) by Alan Weiss on how to consult And then theres my PDF book, available only from its own website: Use the discount code IMETDIANA, bringing the price below $10.