Consultative Communications Initiatives on Strategic Technology Management in Vertical Markets Thought Leadership-based Demand Generation Lane F. Cooper.

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Presentation transcript:

Consultative Communications Initiatives on Strategic Technology Management in Vertical Markets Thought Leadership-based Demand Generation Lane F. Cooper Editorial Director and Founder Carl J. Cooper Director of Industry Relations

Copyright 2011 All Rights Reserved for BizTechReports.Com 2 Who is BizTechReports?  Independent Reporting Agency for the community of interest concerned with the role current and emerging technologies play in business and daily life.  Consultative Content for organizations pursuing thought leadership-based demand generation initiatives.  BizTechReports explore the role that products and services play in the overall economy or in specific market segments.

Copyright 2011 All Rights Reserved for BizTechReports.Com 3 Mission:  Contribute to the Body of Knowledge and put technologies into business contexts that government decision-makers can appreciate  Position sponsoring partner executives as thought leaders in the industry  Capture prospects while government technologists and managers look for products or services during their research process  Create a community of qualified registrants

Copyright 2011, All Rights Reserved for BizTechReports.com 4 Anatomy of a Consultative Communications Initiative Phase I Consultative Context Creation Phase I Consultative Context Creation Phase II Consultative Syndication & Distribution Phase II Consultative Syndication & Distribution Phase III Consultative Community Development Phase III Consultative Community Development Phase IV Consultative Round Tables Phase IV Consultative Round Tables  End-user Based Surveys of Government Decision- makers  In-depth Interviews with Industry Observers  Press Releases Announcing Findings  Targeted Syndication  Search Engine Optimization  MicroSites  Survey Results  Webinars  Case Studies  Multimedia Platform  Membership- Based  Live Events  Membership Attended  High Touch  High Quality Feedback

Copyright 2011, All Rights Reserved for BizTechReports.Com 5 Sponsors Benefits Include:  Setting the research and editorial agenda for key deliverables (white papers, case studies, webcasts, podcasts, live events.)  Having executives quoted in white papers, and research reports as insightful industry observers.  Submitting case study candidates that will be written and published by BizTechReports’ editorial staff.  Participating in webcasts produced, distributed and moderated by BizTechReports.  Access to registration lists as decision-makers sign up to download white papers, case studies or participate in our online/live executive events