1. Brought to you in association with The Benefits of Strategic Partnership

2. Brought to you in association with Strategic Partnerships: What does working in partnership mean? Is it any different from what we’ve been doing in the past?

3. Brought to you in association with What is a partnership? A partnership is: A voluntary/contractual arrangement working cooperatively shared or compatible objectives shared authority, responsibility and management for partnered project joint investment of resources (time, work, funding, material, expertise, information) shared liability or risk-taking mutual benefits (win-win situations)

4. Brought to you in association with Who are Your partners? Private sector organizations non-governmental organizations client groups provincial/territorial/municipal governments/ other Government departments and/or agencies

5. Brought to you in association with Benefits of Partnerships Pooling of resources improved management and understanding of clients greater operational flexibility integrated delivery - coordinated efforts Generate Sales for your business & Web site Generate Traffic and prospects for your site

6. Brought to you in association with What Are the Benefits For Partners? Develop a wider base of support access to additional financial & human resources access to a greater area of expertise learn more about their target market / specific groups enhance corporate image and reputation Better market positioning by “power of association”

7. Brought to you in association with Risks of Partnerships Reduced flexibility in decision-making loss of control - potential liability, financial risk blurring of accountability

8. Brought to you in association with Challenges more coordination more extensive consultation communications managing risks and maximizing benefits

9. Brought to you in association with Possible risks in partnerships real or perceived conflicts of interest or public embarrassment credibility and image contradicting messages

10. Brought to you in association with How do you find partners? companies approach you you seek partners a current partner may bring in other(s) Query the search engines under your industry, product type, area of expertise etc Trade shows, conferences and exhibitions Journals, magazines, Chamber of commerce

11. Brought to you in association with Choosing the Right Partner Work with firms that help increase awareness and change attitudes and behaviour with respect to the identified goals of your organisation avoid partnering with companies whose reputations / products / services contradict your messages or the impact you’ve achieved over the years

12. Brought to you in association with Evaluation partnerships are closely monitored from development through execution key indicators of success - distribution, reach, funds raised, and feedback (informal and formal) contractual arrangements developed to ensure that your corporate objectives (and accountabilities) are met

13. Brought to you in association with Reasons to join To get FREE marketing content To get free downloads To get discounts on our services To get access to our resource centre Many other Power points in this series in the download area