Allison Melangton, Sr. Vice President, Events, Hulman & Co.

Slides:



Advertisements
Similar presentations
WHAT IS PROFESSIONAL SPORT? Is professional sport a sport or is it Entertainment? ________ is an ________ part of the ________ system of most _______.
Advertisements

Promotion in Sports Making the game more entertaining.
VRC Event Partner Summit The Tournament Planning Cycle Demystified Presented by.
March 10,  Interest and Abilities  Equipment and Supplies  Scheduling  Facilities  Coaching  Publicity  Medical and Training Services.
Why your Club should sponsor a Z-Club Area 1 Meeting April 20, 2013.
Rotaract EXIT. Rotaract Rotaract is one of Rotary International’s nine structured programs designed to help clubs and districts achieve their service.
REDELL L. HARRIS Pro Stock Racing 2010 ROCKSTAR Energy Drink
Overview * Victorian Football League (AFL Victoria)
Kentucky Derby vs. Indianapolis 500: The Ultimate Fan Experience Challenge Jackie Reau.
Captain John Baird & Coach Gary Ayres
GROUNDPOUNDING NON-STOP EXCITEMENT 125+ MPH SPEEDS 100 SPRINT CAR TEAMS 10,000 AVID RACE FANS UNLIMITED MARKETING POTENTIAL THIS IS THE...
St. Petersburg Clearwater Sports Commission Presents: Sports Essentials 2013.
Auto Racing in the USA review and reasons of popularity Gentlemen, start your engines!
2007 MARKETING INITIATIVES. “Motorsports is one of the most unique, most effective opportunities available to marketers today, connecting brands, products.
Presentation By: Marc Brust, Peoria Sports Supervisor Jeff Crane, Peoria Sports Coordinator.
Apex Sand Volleyball Complex Coming Spring 2014 Partnership between non-profit organizations Hope Chapel and Southern Sand Volleyball 6175 Old Jenks Rd,
By Pendleton County High School STLP. Vision, Purpose, and Goals of STLP at PCHS.
GROUNDPOUNDING NON-STOP EXCITEMENT 125+ MPH SPEEDS 100 SPRINT CAR TEAMS 10,000 AVID RACE FANS UNLIMITED MARKETING POTENTIAL THIS IS THE...
2013 NASCAR SEASON.
Interact EXIT. Interact Interact is one of Rotary International’s nine structured programs designed to help clubs and districts achieve their service.
Community Competition Complex. Current Game Conditions Center of game field at high school following fall 2006.
A Report on Progress toward the Strategic Goals Presented to the Valencia District Board of Trustees on behalf of the College Planning Council.
Emerging Trends in Job Market. Emerging trends in the job market  The world of work is changing in myriads of ways and at rapid and intense speed  Technology.
SEM A - Professional Development PE - Acquire information about the Sport & Event Industry to aid in Career Choices PI – Explain career opportunities.
Visit Jacksonville President’s Report Tourist Development Council Meeting August 2014.
Geist Lake Coalition, Inc. Making a positive impact on Geist Reservoir and the Geist community Organization Overview March 1,
American College of Healthcare Executives ACHE Update Leadership Knowledge Relationships Marketability.
Goal Areas for Academic Performance Finances Competitive Environment Equity and Diversity Involvement Facilities Development Marketing Sales.
Visit Jacksonville President’s Report Tourist Development Council Meeting August 2013.
AN INVITATION TO LEAD: United Way Partnerships Discussion of a New Way to Work Together. October 2012.
2015 Chicago White Sox Partnership Proposal Dan Musilek.
SPORTING VENUES Megan Darrow. DIFFERENT TYPES OF VENUES Football Stadiums or Domes Baseball Stadiums Racing Horse, Dog, and Auto Hockey Multi-purpose.
Sunday June 19, What is a Gran Fondo? “Gran Fondo” means “Big Ride” in Italian Gran Fondos are NOT a race; they are mass participation bicycling.
Builders Club Building Leaders since Developing strong moral character. Working together in service. Encouraging loyalty. Developing leadership.
Fred H. Cate Vice President for Research September 18, 2015 Grand Challenges.
A San Francisco energy savings challenge for [Business Name] that engages you to reduce energy waste and become the sustainable organization your employees.
March 13, 2015 Jennifer R. Darling Senior Vice President, Philanthropy Children’s Hospital Colorado Foundation.
Cal Poly Triathlon Officer Core A Breakdown of Officer Core Positions.
Martin Methodist College McGill First Year Experience Class Project Boys and Girls Club 2010 Home Run Derby.
Life… In The Fast Lane
Beyond Parks and Recreation PRO Conference Presentation Sportalliance: a community resource.
The American Marketing Association Welcomes The 2004 Distinguished Marketing Executive Award Recipient Mr. Roy Skoglund Director of Marketing & Sales.
Jump2it Delivery Roadshows 6 hours of coaching Tournament Finals Presentations Clubs.
2014 California State Games Track increased by 45% from last year o By attending meets in NorCal o Added Masters events Rugby more than doubled in size.
A Community’s Resurgence Continues. Overview Maytag: Ending an era Transformation Efforts Entrepreneurial Efforts.
The World is Watching! What a NASCAR Sponsorship Means.
Speeding Through the Years A Brief History of NASCAR Created by Dallas Duncan and Dr. Frank Flanders August 2010.
Mr. Scott E. Simpson Chief Operating Officer Mr. Scott E. Simpson Chief Operating Officer.
Position company to acquire desired business image 4.05 Describe how Venues attract customers.
1.01Intro. to Sports and Entertainment Marketing.
Feed the Hungry Food Box Program Proposal Sue Carpenter Carpenter & Company C
FCA Motocross Report May Leadership Meetings. Current Staff Dale Hop – Trackside Ministry Coordinator Steve Hudson - Chaplain.
Board Chair Responsibilities As a partner to the chief executive officer (CEO) and other board members, the Board Chair will provide leadership to Kindah.
Lewis Fox Racing 2016 Mini 7 Championship Partnership Proposal.
0 Sponsorship Proposal Port Melbourne Football Club in 2014.
Managing Amateur Sports Sports Marketing Management December 3, 2007.
COLORADO MOTOR SPORTS PARK Sponsorship Proposal. Colorado Motor Sports Park, LLC Sponsorship Proposal To whom it may concern, We would like to thank you.
MARKETING & PROMOTIONS By: Corey Delaney. WHO ARE THE PERSONNEL INVOLVED?  Sports Marketers  Sports Advertisers  Sponsors.
2017 Spring Semester Kick-off
2014 Marketing Opportunities
June Sprints at Road America June 16-18, 2017 Elkhart Lake Wisconsin
Usage of Social Media to Deepen Event Brand Value: A Case Study
PARTNERSHIP SUCCESS.
USSA Partnership Opportunities
Historical Events During 8/18 79 AD-8/21/59
Marketing The Event 4.1 The Event.
Shell-Pennzoil Darlington “Throwback” Race
TT TAKEOVER PRESS RELEASE – PRESS RELEASE
UNI Athletics Department
Marketing The Event 4.1 The Event.
Presentation transcript:

Allison Melangton, Sr. Vice President, Events, Hulman & Co.

More than 106 years ago, Carl Fisher had a vision for a 2 1/2–mile track on the outskirts of Indianapolis. The facility opened in 1909 and two years later, Ray Harroun won the first Indianapolis 500 with an average speed of miles per hour 2

Today, the Indianapolis Motor Speedway plays a significant role in the state’s economy. A recent public policy study put the IMS impact at $500 million, with 23,000 direct Indiana motorsports industry jobs 3

Progress at IMS and IndyCar  With Mark Miles at the helm of Hulman & Co.  Set five-year company goals, including aggressive attendance goals  Recruited leadership team  TV ratings and viewership up in 2014  New series title sponsor – Verizon -- and other new partnerships  Transitioned to a diverse schedule that is condensed and consistent, with a championship season that ends on Labor Day Weekend  Established new energy and momentum for the month of May at Indianapolis Motor Speedway  Initiated planning for 100 th Running of the Indianapolis 500 in

What we’re working on  New aerodynamic body kits for Verizon IndyCar Series participants, which debut in March  Working toward a new track record at Indianapolis 500 in 2016  Average qualifying speed for the 33-car field for the 2014 Indianapolis 500 was miles per hour, the fastest overall average in 500 history  International races early in the year to start the season  Better facilities and fan experiences at IMS with Project 100, a partnership between the state of Indiana and IMS  More community engagement, partnerships at IMS 5

The new May at IMS  Re-energized the month  Added Grand Prix of Indianapolis, now with title sponsor Angie’s List  Partnered with IU Health/Methodist Hospital Foundation, for charitable event, Rev, which raised $100,000 for statewide trauma efforts in first year  Improved qualifications weekend to two meaningful days. More consequence and drama  More entertainment, big name Legend’s Day concert on night before Indianapolis 500. Florida George Line announced as 2015 performers  ABC telecasts of all three weekends of action resulted in higher ratings  Attendance up 30 percent in May

Project 100  IMS, state partnership for facility upgrades  New road course configuration and scoring pylon completed in 2014  Technology upgrades, including video boards and wi-fi access  Seating renovations and entertainment deck  Fan enhancements:  Concessions, restrooms, signage, fencing, Pagoda Plaza, parking and gateways 7

100 th Running of Indianapolis 500  Allison Melangton hired to oversee events, including 2016 planning for 100 th running  Local, national and international engagement and awareness  State of Indiana Bicentennial  Community programming with the 500 Festival  Memorial Day History  Historical Relevance  A Glimpse into the Future 8

2015 Verizon IndyCar Schedule MonthDateTypeLocationTimeNetwork March29StreetStreets of St. Petersburg3 pmABC April12StreetNOLA Motorsports Park3 pmNBCSN 19StreetStreets of Long Beach4 pmNBCSN 26RoadBarber Motorsports Park (Birmingham, AL)3 pmNBCSN May9RoadAngie’s List Grand Prix of Indianapolis3:30 pmABC 16OvalIndianapolis Qualifying Day 14 pmABC 17OvalIndianapolis 500 Day 21 pmABC 24OvalIndianapolis 500 Mile Race11 amABC 30StreetThe Race at Belle Isle Park (Detroit)3:30 pmABC 31StreetThe Race at Belle Isle Park 23:30 pmABC June6OvalTexas Motor Speedway8 pmCNBC 14StreetStreets of Toronto3 pmNBCSN 27OvalAuto Club Speedway4 pmNBCSN July12OvalThe Milwaukee Mile5 pmNBCSN 18OvalIowa Speedway8 pmNBCSN August2RoadMid-Ohio Sports Car Course1:30 pmCNBC 23OvalPocono Raceway2 pmNBCSN 30RoadSonoma Raceway4 pmNBCSN 9