1. Life… In The Fast Lane

2. TRACK HISTORY
Construction on what is now the famed South Bend Motor Speedway started in The speedway opened on Aug. 23, 1946.
The track was built by the original “12”, a group of diverse business men and woman, who combined forces to create the high banks of the ¼ mile speedway.
The track was primarily built for open wheel midget racing, however over the years it has evolved into the host track to demolition derbies, night’s of destruction, as well as outlaw late model racing.
A storied 70 year racing history was to follow its humble beginnings, and it’s one that still continues today!

3. TRACK OWNERSHIP
For the past 5 years the speedway has been operated by the Brown family.
The operating company is owned by Steve and Jennifer Brown. (South Bend Motor Speedway LLC)
The speedway property is owned by Steve and Jennifer Brown (Brown Real Estate and Investments LLC )

4. FACILITY INFORMATION
The race track is billed as a high banked ¼ mile asphalt stock car track.
True track measurements: Inside: 1,156’ , Middle: 1,252’ , Outside: 1,426’
There are eleven (11) out buildings on the property.
Turn 1 concession/office/storage: 32’x70’, Turn 2 concession/tire barn: 11’x34’, Turn 3 concession: 22’x31’, Turn 4 concession: 20’x32’, Turn 1 beer/storage: 22’x47’, Turn 3 beer/storage: 20’x22’, Electrical room: 9’x12’, Front ticket booth: 7’x11’, Rear ticket booth: 9’x11’, Rear pit shack: 9’x11’, Scoring tower: 8’x20’
 Approximate acreage: acres

5. buildings

6. Recent facility upgrades
4 renovated and fully equipped concession stands
New tire barn/tire sales bldg.
New scoring tower
Newly renovated front stretch bleachers w/ handicap accessible concourse
New score board and scoring system
New 35’ flag pole
New bleacher boards
New flag stand
New sound system in grandstands and in pit area
New walk-in cooler in main concession bldg.
New sodded viewing areas

7. Marketing Tools Website with approximate 20,000 hits per day
Facebook page with 10,000 “race specific” followers
Twitter Account
Mailing address package for all participants in all classes
State Road 2 road sign for maximum visibility
account w/ addresses for all positions at the speedway
70 years of iconic racing history
Multiple marketing partners already established
“Live” scoring feeds for the ultimate racing experience on your handheld device
Huge South Bend community presence

8. current events
Nationally recognized demolition derbies w/ record breaking attendance two to three times a year
July 4th Night of Destruction, the single largest night of the year w/ record attendance
16 – 20 Saturday night race events w/ growing attendance
Huge spring swap meet that has grown into an additional revenue generator
Established Wednesday evening practice schedule for additional revenue generator
65 acre facility lends itself to an infinite source for revenue

9. Market analysis
With an estimated population of just over 100,000 people in the City of South Bend and well over 1,000,000 people in the greater South Bend area, the South Bend Motor Speedway sets itself apart from its competition merely by its location alone. Couple that with a 70 year racing history and you have a highly fueled recipe for success!
The facility’s closest competition is Plymouth Speedway (Plymouth, IN), which caters to dirt racing. Asphalt competition can be found at New Paris Speedway (New Paris, IN) and M40 Speedway (Jones, MI). Both tracks in extreme rural locations as compared to South Bend.
Location, location, location… a phrase well suited to any business but crucial to any track’s success. South Bend Motor Speedway has the location to fuel your business plan.

10. The business sale LISTING PRICE: $775,000.00
The property and nearly all equipment necessary to operate the facility is being sold together in this sale. A complete list is available upon request. Everything is being sold in “as-is” condition.
LISTING PRICE: $775,000.00
Interested parties can inquire about the property by ing Steve at

11. In the future
An increased number of events will lead to additional profits
Establish a racing museum on the property to draw additional fans to the facility
Build a hotel on the property with a racing theme (close to Notre Dame!)
Build a restaurant with a racing theme
Create a high end speed and performance shop that caters to racers and car enthusiasts
Establish a relationship with companies like Tire Rack for joint marketing opportunities
Acreage would be valuable to the Native Americans to establish a racing themed hotel or as a “book end” to their relationship with Coveleski Stadium.

12. Summary information
The South Bend Motor Speedway is a great investment for any highly motivated business person! A well established icon in the community, nationally recognized events, 65 beautiful acres and a hugely popular racing venue makes the speedway a “first place” opportunity that you should not let pass you by! God speed… and happy racing!
Steve and Jennifer Brown Owners/Operators – South Bend Motor Speedway

14. Life… In The Fast Lane