GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

The Tesla Testers: GP Member Evaluation Name: ______________ MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

The Merciless Marketing Mavericks : GP Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

Shake & Bake: GP Member Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

Chipotle Consumers: GP Member Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

MMSE – Airbnb : GP Member Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

PWW-W-W: GP Member Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

PR: GP Member Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

“Smells like Team Spirits”: GP Member Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

Group Name: The Merciless Marketing Mavericks InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 17%Evan (leader)93.8%88.2% Presentation Skills (20%) 15%John VDH (sp),98.8%92.9% Creativity (20%)20%Killian98.8%92.9% CB Application (20%) 20%Taylor N.97.5%91.7% Paper (20%)22% Total:94% Good: Paper, Need & Perception Change Analysis, Business Model Comparison, Future Aspects, Creativity (e.g. topic, videos), web navigation demo, Bad: Tables & Charts could be used, fonts colors not visually appealing, many words in slides, no outline introduced

Group Name: Chipotle Consumers InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 18% Emma (leader & sp) 100% 92% + 2% (leadership bonus) Presentation Skills (20%) 16%Dylan100%92% Creativity (20%)20%Jacob100%92% CB Application (20%) 20%Jordon100%92% Paper (20%)18%Kurt100%92% Total:92% Good: CB applications, logical procedure, associative network, comparison chart Bad: too many words in slides, no outline introduced, no survey or interview

InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 18% Chris (leader) 100% 91% + 2% (leadership bonus) Presentation Skills (20%) 18% Allen (sp) 100%91% Creativity (20%)19%Matthew100%91% CB Application (20%) 19% Paper (20%)17% Total:91% Good: SWOT, comparison chart/seasonality, logical procedure, easy reading PPTs, relationship Bad: Paper (executive summary), value analysis, outline not introduced Group Name: Chegging for Knowledge

Group Name: Dress to Impress InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 19% Jennifer (leader) 100% 96% + 2% (leadership bonus) Presentation Skills (20%) 18% T aylor 100%96% Creativity (20%)20%Kenzie100%96% CB Application (20%) 20%Kolton100%96% Paper (20%)19% Ciarra (sp) 100%96% Total:96% Good: Overall Analysis (needs, perception, direct competitors, SWOT, findings, suggestions), Survey, Professional Look of PPTs, Paper Bad: Outline not introduced, value analysis could be better, lack of relationship analysis (clothing firms, designers)

Group Name: Prestige WWW InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 18% Travis (leader) 100% 91% + 2% (leadership bonus) Presentation Skills (20%) 19% Adam 96.25%87.6% Creativity (20%)19%George96.25%87.6% CB Application (20%) 18%Hunter100% 91% + 2% (presentation skill) Paper (20%)17% Total:91% Good: Target Market/Demographics, Competition Analysis, Legal Issue, Utilitarian/Hedonic Values, Visual Effects Bad: outline is not introduced, recommendation, awareness, paper (esp. executive summary), offering explanation

Group Name: Smells Like Team Spirit InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 18%Nick100%86% Presentation Skills (20%) 16% Tyler 100%86% Creativity (20%)18%Brandon75%64.5% CB Application (20%) 18%Mack100%86% Paper (20%)16% Kyle 100%86% Total:86% Good: Products/accessories, brand community, associative network Bad: Outline not introduced; no place information; overall organization, execution, and key analysis could be better (e.g. target market, comparison, value breakdown, recommendation); no awareness/perception, no member introduction & team branding; no survey/interview; paper (also disorganized)

Group Name: MMSE InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 20% Derryn (leader) 100% 93% + 2% (leadership bonus) Presentation Skills (20%) 18%Linda100%93% Creativity (20%)19%Will100%93% CB Application (20%) 18%James100%93% Paper (20%)18%Taylor100%93% Total:93% Good: Survey (questions, sample size), SWOT, target market, 5 forces analysis, analysis on its differentiated business model Bad: Value breakdown, recommendations for the firm are missing, the example is unclear, many typos, too many words in some slides, presentation skills

Group Name: The Tesla Tester InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 16%Austin100%80% Presentation Skills (20%) 15%Blake99%79.2% Creativity (20%)17%Ryan100%80% CB Application (20%) 15%Jay100%80% Paper (20%)17%John100%80% Total:80% Good: Survey, Executive Summary Bad: rudimentary analysis (not specific) – business model, needs, competition, recommendations; lack of analysis – awareness, perception, distribution strategy, feature/benefits; paper (executive summary should be at front; disorganized), discrepancies between paper and presentation; value breakdown could be better; analysis on why not buying Tesla’s (or EV), global expansion, product line up expansion, presentation time management