1. Marketing I Research Project
Note: Your textbook will be helpful for this project!

2. The Marketing Research Process
The five steps that a business follows when conducting marketing research are:
1. Defining the problem.
2. Obtaining data.
3. Analyzing the data.
4. Recommending solutions.
5. Applying the results. (Note: You don’t have to do this for the project, but you CAN attempt to move this forward if you are so compelled.)

3. Marketing Research Project & PPT
Title Slide (Slide 1)
Title for your research
Names of participants
Hour of class
Due date: November 11, 2010
Artwork
Note: Your PPT must be
printed out in handout form
with six slides per page!

4. Marketing Research Project & PPT
Introduction (Slides 2-3)
Define the problem
Explain the nature of the topic and what prompted you to research this area
Did you have a personal experience that affected you in some way?
Have you observed certain situations that caused you to take interest in this subject?
Explain what you hope to accomplish through the course of your efforts

5. Marketing Research Project
Procedures Used (Slide 4-5)
Explain how the primary research was performed
Briefly describe what secondary research you used and how it was obtained

6. Marketing Research Project
Primary Research Findings (Slides 6-9)
Analysis of findings and statistical information (Note: This is statistical information. You must have at least three (3) charts and/or graphs)
Interpretation of the data (What does it mean?)

7. Marketing Research Project
Secondary Research Findings (Slides 10-12)
Provides the information found before conducting the primary research
Interpretation of the information
*Actual copy of secondary source

8. Marketing Research Project
Recommendations (Slides 13-15)
Your “solutions” to the problem
Open-ended answers
Free from bias
Based directly on results of primary research

9. Marketing Research Project
Appendices: in this order (Printed out and stapled to your PPT handouts)
Appendix A: blank survey
Appendix B: tally sheet (blank survey with ‘tick’ marks)
Appendix C: secondary research documents

10. Marketing Research Project – Due Friday, November 12th, 2010
Evaluation (See Attached Rubric)
Survey Design & Observation Form – 30 points
Survey Completion & Observation Form Completion – 25 points
Analysis of Results – 15 points
PowerPoint with Procedure, Research, &Recommendation Details (includes appendices) – 25 points
TOTAL: 95 POINTS

11. The Marketing Research Process
The five steps that a business follows when conducting marketing research are:
1. Defining the problem.
2. Obtaining data.
3. Analyzing the data.
4. Recommending solutions.
5. Applying the results.
Find your team! (Two people per team!)
Pick a topic!
Write down team member names and the topic on the Research Report Sheet at the front desk before you leave today!!!

12. General Research Topic
School Improvement at Parkway North High
Specifics/Options
Overall Health & Wellness (school lunch, fitness options)
Communication (texting & phones, internet policy)
Conservation Efforts(recycling, organic food options)
School Safety (bullying, zero tolerance)
Transportation (parking policy, activity transportation)
Current Competition Profile (varsity sports, intra-school competitions)
School Image (perception by the public)
Other

13. Marketing Research Project: Group & Topic (Note: You cannot have the same problem definition as another group! First mover advantage is the rule for this!)
Group Member Names & Topic