What is media? Plural for medium: Something which we use to communicate

What is media? Plural for medium: Something which we use to communicate News stations use the medium of TV; an artist uses the medium of paint; a sculptor uses the medium of clay; etc. Plural for medium: Something which we use to communicate News stations use the medium of TV; an artist uses the medium of paint; a sculptor uses the medium of clay; etc.

What is mass communication? One-way communication from a source/sender to a mass of people all at one time.

What is mass media? Media that is able to reach a mass (large group) of people at one time

What is mass media? Media that is able to reach a mass (large group) of people at one time

Elements of Mass Media Linear vs. Non-linear Permanent Portability Linear vs. Non-linear Permanent Portability

Types of Mass Media Books / Newspapers / Magazines Music / Radio Comics & Animation Film and Video Books / Newspapers / Magazines Music / Radio Comics & Animation Film and Video

Books 1.List 5 books you have read recently 2.Identify one book that you think is important for every American to read and explain why? 1.List 5 books you have read recently 2.Identify one book that you think is important for every American to read and explain why?

Books -- history First mass media Made knowledge permanent and accessible 1st 5000 yrs. ago on clay, then paper and ink invented 1400’s Gutenberg invented movable type and printing press First mass media Made knowledge permanent and accessible 1st 5000 yrs. ago on clay, then paper and ink invented 1400’s Gutenberg invented movable type and printing press

Books -- Genres Fiction Horror, romance, literature, humor, sci-fi, fantasy, etc. Non-fiction Biography, memoirs, autobiography, sociology, history, politics/current events, art, sports, travel, business, etc. Fiction Horror, romance, literature, humor, sci-fi, fantasy, etc. Non-fiction Biography, memoirs, autobiography, sociology, history, politics/current events, art, sports, travel, business, etc.

Books -- Design elements Typography Covers Book size Audio Books Typography Covers Book size Audio Books

Books -- Careers Literary agent Author Editor Publisher Proofreader Researcher/fact checker Typesetter Designer/graphic artist Publicist/promoter Literary agent Author Editor Publisher Proofreader Researcher/fact checker Typesetter Designer/graphic artist Publicist/promoter

Music -- 1.Why is popular music so controversial? 2.Why is music important to you? 3.Describe the different ways you consume music? 1.Why is popular music so controversial? 2.Why is music important to you? 3.Describe the different ways you consume music?

Music -- history 1876 Edison invented the phonograph Berliner invented the album -- a flat disc that could be mass produced 1920’s Radio broadcast live music Columbia records/Peter Goldmark invented the 33 1/3 rpm record Stereo sound mass marketed in Edison invented the phonograph Berliner invented the album -- a flat disc that could be mass produced 1920’s Radio broadcast live music Columbia records/Peter Goldmark invented the 33 1/3 rpm record Stereo sound mass marketed in 1958

Music -- history Magenetic tape recording allowed for editing (reel to reel) cassette tape introduced and made it mass marketable Made music copyable by consumers Sony invented the CD Magenetic tape recording allowed for editing (reel to reel) cassette tape introduced and made it mass marketable Made music copyable by consumers Sony invented the CD

Music Careers Recording artist Production assistant/studio worker Recording engineer Audio control technician Field technician Business manager Sound mixer Music publisher/distributor Recording artist Production assistant/studio worker Recording engineer Audio control technician Field technician Business manager Sound mixer Music publisher/distributor

Comics and Animation 1.Interview someone next to you about their favorite comic strip, comic book, or cartoon. What do they like about it, how long have then read/watched it? What they would improve about it?

Comics Comic Strips -- 1st appeared in 1900s

Comics Comic Books ’s; 1938 first issue of Superman and beginning of comic superhero genre

Comics Graphic Novels -- full- length story and bound

Comics Animation -- combines art techniques of comics with the medium of video/film

Comics -- elements Panels Balloons Typography Sound Effects Pencils, Inks, Coloring Panels Balloons Typography Sound Effects Pencils, Inks, Coloring

Animation Animation -- combines art techniques of comics with the medium of video/film Disney’s Mickey Mouse 1930’s -- color film and sound launched animation into pop culture 1930’s and 40’s -- Hanna-Barbera cartoons popular on TV Animation -- combines art techniques of comics with the medium of video/film Disney’s Mickey Mouse 1930’s -- color film and sound launched animation into pop culture 1930’s and 40’s -- Hanna-Barbera cartoons popular on TV

Comics/Animation Careers Artist/illustrator/writer Syndicate assistant/manager Publisher/distributor Animator/computer graphic artist Video/sound technician Film/video engineer Animation studio assistant/manager Artist/illustrator/writer Syndicate assistant/manager Publisher/distributor Animator/computer graphic artist Video/sound technician Film/video engineer Animation studio assistant/manager

Film and Video Which do you think is more true: film imitates life or life imitates film

Film and Video Communal consumption Movie theaters TV’s and VCR/DVD Communal consumption Movie theaters TV’s and VCR/DVD

Film and Video -- Genres Documentaries Feature films -- comedy,horror, drama, thriller, etc. Sitcoms TV drama News Reality TV Music Video Documentaries Feature films -- comedy,horror, drama, thriller, etc. Sitcoms TV drama News Reality TV Music Video

Film and Video -- Elements Script Composition /Cinematography Lighting Editing Dialogue Music Sound effects Special Effects Direction Acting Script Composition /Cinematography Lighting Editing Dialogue Music Sound effects Special Effects Direction Acting

Film and Video -- Careers Actor Talent agent Screenwriter Director/producer Production assistant Make-up artist Costuem designer Camera operator Computer/graphic artist Film/sound/videotape editor Recording engineer Audio mixer Actor Talent agent Screenwriter Director/producer Production assistant Make-up artist Costuem designer Camera operator Computer/graphic artist Film/sound/videotape editor Recording engineer Audio mixer