Ice Age 3 Non-gaming Content Package
Nostromo ICT brings Ice Age 3 non-gaming content to your mobile! Ice Age 2: The Meltdown, the animated movie produced by 20th Century Fox, released in March 2006 made lifetime gross revenues of over $650 million, which makes Ice Age 2 one of the biggest animated movies of all time. Ice Age 3 is going to be released worldwide in July 2009 and is destined to be one of the biggest movies of this year!
Content Portfolio Wallpapers: 8 pcs Promo wallpapers: 2 pcs Themes: approx. 3 pcs Containing Ice Age 2 content! Wallpapers: 10 pcs Truetones: 3 pcs Videos
Content Samples – Wallpapers (samples may differ from the final product) EllieBuckSid with baby dinosaurusScratte
Content Samples – Promo Wallpapers (samples may differ from the final product) Scrat & ScratteScrat These wallpapers are dedicated for free distribution – ideal for promotional activities of the partner!
Content Samples – Themes (samples may differ from the final product)
Content Samples – Wallpapers (Ice Age 2) (samples may differ from the final product) ScratSidScrat DiegoManny Diego
Key Selling Points The power of the brand and the film franchise High quality content, incl. themes - the most revenue driving type of non-gaming content Dedicated web and WAP portals available Nostromo has an exclusive license to Ice Age 3 non-gaming content in Central and Eastern Europe, incl. Russia/CIS Co-marketing opportunities with the release of Ice Age 3 movie Mobile game coming from Glu, Nostromo co- ordinates launches with Glu Mass market impact
Target group Attractive to all ages Fans of animated movies Families Female 60% / Male 40%
Timing Content available approximately 3 weeks before the movie premiere Dedicated portals launched not later than 10 days prior to the movie premiere Dates of premieres in some CEE countries: Russia: July 1st, 2009 Bulgaria: July 1st, 2009 Estonia: July 1st, 2009 Czech Republic: July 2nd, 2009 Romania: July 3rd, 2009
Jindrich Jira Content Manager Nostromo ICT s.r.o. Jeseniova 1164/ Prague 3 Czech Republic (T): (F): (M): Contact