2. About King

3. About King
We make great games
We have developed more than 200 fun titles and offer games in over 200 countries and regions around the world.
Lots of brands to protect
King has offices and studios in Stockholm, London, Barcelona, Bucharest, Malmo, Berlin, Singapore, Seattle, San Francisco, Malta, Tokyo, Seoul and Shanghai.

4. The evolution of King Online skill Social Mobile Founded in 2003
About King
The evolution of King
Online skill
Social
Mobile
Currently – domain names more about brand promotion than source of commerce.
Founded in 2003
Originally games were only available through our site and portals including AOL and Yahoo!
Launched first game on Facebook in Q2 2011
Launched first game on mobile H2 2012

5. 409 million Some stats and facts
About King
Some stats and facts
Global leader in cross-platform casual games.
Four global franchises:
Candy Crush
Pet Rescue
Farm Heroes
Bubble Witch
Founded in 2003, 12 studios in Stockholm, London, Barcelona, Malmo, Berlin, Singapore and Seattle.
409 million
Monthly active users (approx)

6. Domain Name Strategy
gTLDs – selective defensive filing strategy for most important brands, and obvious TLDs
Enforcement - Case by Case Basis
Cost
Ease of take down / strength of case
Impact of website - consumer harm?
Content of website – making money?
A domain name of interest?
UDRP vs. URS

7. Sample pages
Candycrushsecrets.com
Selling a cheats guide

8. Sample pages
Candycrushworld.com

9. Sample pages
Fan Sites