1. 2015 is the............ Achieve more success & profit in selling seeds & plants in 2015!

2. What does the Campaign look like? Who are the partners? A joint initiative to boost sales of Sunflower seeds and plants

3. Some ideas on how to make the Campaign work for you Suppliers & Producers Incorporate the “Year of the Sunflower” logo onto all seed and plant packaging & labelling Develop high impact POS for maximum consumer visibility in store Devise promotional activity to stimulate volume sales Tell your retailer customers about the Campaign and how they can benefit from the national promotion of Sunflowers in 2015 Retailers Create stunning displays of Sunflower plants and use the campaign POS materials Make Sunflower seed display features (ask your supplier for help) Incorporate the free Campaign resources to drive sales through your own creative web marketing Create interest through local Press coverage Run special Sunflower events and promotions

4. What are your benefits? Free intensive, high profile PR campaign in all main European countries

5. What are your benefits? Free Press release templates to use in your own marketing activities (6 language versions)

6. What are your benefits? Free access to a superb library of Sunflower images

7. What are your benefits? Free access to a superb library of Sunflower images

8. What are your benefits? Free access to a superb library of Sunflower images

9. What are your benefits? Free access to a superb library of Sunflower images

10. What are your benefits? Free use of a range of Campaign promotional materials incl. Logo, website banners and advertising templates that you can customise to your own business

11. What are your benefits? Free access to QR Codes with additional information about Sunflowers and videos for you to incorporate into your own Web marketing activities Plant info Attractive image Descriptive text with growing information Combination ideas for Sunflowers

12. What are your benefits? Free access to QR Codes with additional information about Sunflowers and videos Theme garden Beautiful Sunflower garden picture Inspirational text Plants highlighted from the garden

13. What are your benefits? Availability of a range of specially designed, printed POS materials through Floramedia

14. What are your benefits? Free access to a superb selection of Sunflower images for product packaging, labelling & POS

15. Practical example POS OnlinePress Sunflowers targeted at the end-consumer

16. Summary of Elements

17. Long lasting campaign on a pan-European level 2016 is the............

18. What are our joint objectives from the “Year of the Sunflower” Campaign? Example