By Cahit TASKIN MGIS 410 ELECTRONIC COMMERCE INFRASTRUCTURE AND MANAGEMENT

By Cahit TASKIN e-cicek.net Established in 1997 by Cem Sınay Established in 1997 by Cem Sınay 1990  Small florist shop 1990  Small florist shop 1997  Amateur web site 1997  Amateur web site 2000  Professional e-commerce site ($5000) 2000  Professional e-commerce site ($5000)

By Cahit TASKIN 2003 Statistics: 2003 Statistics: Sends flowers to all cities of Turkey Sends flowers to all cities of Turkey Sends flowers to 51 countries (by Interflora member florists in these countries) Sends flowers to 51 countries (by Interflora member florists in these countries) 4000 members who makes at least 1 transaction 4000 members who makes at least 1 transaction Daily 50 flowers Daily 50 flowers Up to 200 flowers in special days (St. Valentine’s Day and New Year) Up to 200 flowers in special days (St. Valentine’s Day and New Year) e-cicek.net

By Cahit TASKIN e-cicek.net Uses Garanti eticaret payment system Uses Garanti eticaret payment system Thawte SSL certificate Thawte SSL certificate No delivery fee for Istanbul No delivery fee for Istanbul 20% delivery fee for other cities 20% delivery fee for other cities Uses Interflora member florists for deliveries to out of Istanbul Uses Interflora member florists for deliveries to out of Istanbul

By Cahit TASKIN e-cicek.net Other services: Other services: Reminder service Reminder service Order tracking service Order tracking service E-cards E-cards Information about flowers Information about flowers Information about security of e-commerce Information about security of e-commerce Planning to send the photo of delivery by MMS Planning to send the photo of delivery by MMS

By Cahit TASKIN e-cicek.net Price of a single rose: Price of a single rose: florist shop  5 mil.TL florist shop  5 mil.TL e-cicek.net for Turkey  25 mil.TL e-cicek.net for Turkey  25 mil.TL USA & Canada  86 mil. TL USA & Canada  86 mil. TL Europe  76 mil. TL Europe  76 mil. TL Australia  67 mil. TL Australia  67 mil. TL

By Cahit TASKIN

tulumba.com “Turkish amazon.com” “Turkish amazon.com” Established to sell Turkish goods to Turks who live in USA Established to sell Turkish goods to Turks who live in USA Today sells Turkish goods to 40 countries Today sells Turkish goods to 40 countries Established by Mustafa Atalay and his friends who live in USA Established by Mustafa Atalay and his friends who live in USA #1 of 2000 ethnic shopping sites in the world according to Alexa.com #1 of 2000 ethnic shopping sites in the world according to Alexa.com

By Cahit TASKIN tulumba.com In 2003 In products products 3000 members 3000 members 40% of customers are American 40% of customers are American In 2004 In products products 9500 visits per day 9500 visits per day 50% of customers are American 50% of customers are American

By Cahit TASKIN tulumba.com Turkish books Turkish books Turkish Cds Turkish Cds Turkish delight Turkish delight Baklava Baklava Turkish sausage Turkish sausage White cheese White cheese Rug Rug Prayer beads Prayer beads

By Cahit TASKIN tulumba.com Main product categories: Main product categories: Turkish Media Turkish Media Turkish Books Turkish Books Turkish Music Turkish Music Turkish Movies Turkish Movies Turkish Magazines Turkish Magazines Turkish Food Turkish Food Turkish Tea & Coffee Turkish Tea & Coffee Divan Patissiere Divan Patissiere Accessories Accessories Evil Eyes Evil Eyes Kutahya Porcelain Kutahya Porcelain Turkish Jewelry Turkish Jewelry Vakko Store Vakko Store Phone Cards Phone Cards Flowers Flowers

By Cahit TASKIN tulumba.com USA distributors of USA distributors of Vakko Vakko Kutahya Porcelain Kutahya Porcelain Divan Patissiere Divan Patissiere Totally 17 employees Totally 17 employees 10 in USA 10 in USA 7 in Turkey 7 in Turkey

By Cahit TASKIN tulumba.com Community creator for Turks who live in other countries Community creator for Turks who live in other countries Introduces Turkish culture to foreigners Introduces Turkish culture to foreigners Delivery Delivery No delivery fee for shoppings over $100 or weight less than 50 pounds No delivery fee for shoppings over $100 or weight less than 50 pounds Deliveries are from New York in one day for USA Deliveries are from New York in one day for USA Delivery of products which are out of stock is in 7-14 days Delivery of products which are out of stock is in 7-14 days

By Cahit TASKIN tulumba.com Points program and member status Points program and member status Beginners – Standard points Beginners – Standard points Elite (spend $500 for last 12 months) – 1.25 times points Elite (spend $500 for last 12 months) – 1.25 times points Pasha (spend $1000 for last 12 months) – 1.5 times points Pasha (spend $1000 for last 12 months) – 1.5 times points Sultan (spend $2000 for last 12 months) – 2 times points Sultan (spend $2000 for last 12 months) – 2 times points Refering to other customer gains 50 points per customer Refering to other customer gains 50 points per customer Customers can request items which are not currently exist Customers can request items which are not currently exist

By Cahit TASKIN

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By Cahit TASKIN Presented By Cahit TAŞKIN