1. MGIS 410: ELECTRONIC COMMERCE INFRASTRUCTURE AND MANAGEMENT e-commerce @ hepsiburada.com & ideefixe.com

2. Hepsiburada.com First mover in e-business in Turkey 2003: 270,000 registered members 2004: 450,000 registered members 47,000 products 90,000 members more than 1 purchase (2003) 1,500 products sold a day  45,000 in May (2003) Target turnover in 2003: $20 mill. (more than 100% increase) 2004: $30 mill. Portable & transportable products for the Internet selling Amazon.com:$1.2 bill. Turkey:$50 mill. US & Europe: common use of computers and the Internet vs. Turkey

3. İdeefixe.com 180,000 registered members; 60,000 more than once; 50,000 more than 3 times 1996: No selling  60.000 titles of books in 3 years Beg. 1999: 6 more months as a library mid 1999: selling Beginning: 5-10 books a day 2003: 400 products a day 95% credit card - 5% money order – telephone ordering negligible Electronics vs. Cultural products: 100 types of cell phones & 80,000 books As many products as you want, whatever you want Fikrisabit.com Media through itiraf.com & sanalalem.com

4. What else at hepsiburada.com & ideefixe.com? Free membership online tracking Customer opinion Promotions Special gift pages Free cargo over a certain price Bonus points Information about the arrivals of certain products Virtual book exhibit (ideefixe.com)

5. Sources http://www.ideefixe.com http://www.hepsiburada.com http://www.milliyet.com.tr/2003/07/27/ business/bus19.html http://www.milliyet.com.tr2003/08/04/b usiness/bus16.html

6. presented and prepared by AYSUN SÜNNETÇİ