How to break down the category scheme and gain the attention of young generation.

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Presentation transcript:

How to break down the category scheme and gain the attention of young generation

Always online Virtual life New social platforms Youth slang

Real-time drawchat Communication with Tom Communication with Nicole Peer-locator

Snowball effect driven by PR and social media (owned & earned) Goal: engage TG and go mass! Development Events with silent blind dating at universities support by precise targeted mobile promotion (via partners) Goal: get attention Launch Sense Intl. volunteers as an app’s beta testers Goal: optimization Pre-launch

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