Texas Event and Leadership Program

As means of introduction... What is Sponsorship?

Sponsorship Defined Sponsorship is… Whereas…  a negotiated exchange of mutual benefits between two or more parties…  sponsors hope to connect with potential customers in a defined market

Okay…so what do we need? It all dependsNature of your Event?  Mission  Vision  Goals  Objects  Size  Scope  Current Resources  SWOT Analysis

Needs Assessment What resources do you have… What resources do you still need?

Types of Resources In-KindFinancial  Product Support (Material Items)  Bottle of Water  Flyers  Tables  Etc.  Expertise (Human Resources)  Sound Technician  Electricians  Moving Crews  Etc.  Money

Sponsors’ Needs? ROIWhereas…  Return On Investment for the resources dedicated to the event opportunities.  Increases Visibility  Increased Awareness  Enhanced Image  Sales Opportunities  Product Trials  Hospitality Opportunities  Branding Reinforcement  Alter/Reinforce Public Perceptions  Advantage over Competitors Case Study

Branding? SlogansLogos  ial/brand-slogans-quiz ial/brand-slogans-quiz  ial/company-logos-brand- awareness ial/company-logos-brand- awareness

Sponsor Solicitation Who do you ask?How do you ask?  Business Community Make-Up  Who should be approach and by whom?  Marketing and Public Relations Needs of the Sponsor  Research the company  Make sure it is a good fit  Have a proposal (on paper)  Set-up a meeting  Arrange setting that accentuates the positive elements of your organization. Example

Follow-UP!!! Portfolio  Say “Thank You”  Outline what you did for them  Method to maintain communication  Give them the First Right of Refusal

Sponsorship is Relational  People sell and buy from people…  Maintain (business) friendships