KWCH INNOVATION AWARD. MISSON The KWCH innovation award is a partnership fueled by a desire to help guide bright young students into careers in digital.

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Presentation transcript:

KWCH INNOVATION AWARD

MISSON The KWCH innovation award is a partnership fueled by a desire to help guide bright young students into careers in digital media and to encourage those students to invent real-world applicable solutions to the unique challenges that face a media company in the digital age.

KWCH INNOVATION AWARD WHO ARE WE? CBS, CW AND UNIVISION Affiliates Number one newscast at 5, 6 and 10pm for the last 22 years Cover 67 counties in Kansas Digital portfolio KWCH.com, Catchitkansas.com, KWCH app/WAP, Storm Team 12 app, Catchitkansas app/WAP and over 40 social media pages 11 person digital team 3 fulltime Developers 3 fulltime Web Content Producers 1 Social Media Coordinator 2 fulltime Digital Sports Journalists 1 Project Manager 1 Director of Digital Media Average 10 million page views per month Digital marketing agency called max relevance full service custom website builds Offer Google ad words, SEO, behavioral targeted ads, etc.

MEDIA COMPANIES CHALLENGES Rapid shift to mobile from desktop 82% of KWCH page views come from mobile devices 416% increase of KWCH mobile website year to year Third party vendors most media companies don’t have control over their own apps creditability is all on media company not the vendor Revenue the dollars are not shifting as fast as the audience Non-technical staffs most media companies don’t have technical staff More viewers cutting the cord from cable and satellite KWCH INNOVATION AWARD

CATEGORIES KWCH INNOVATION AWARD Sports College specific Professional Weather Tornado Winter Traffic Wichita Across Kansas Live Streaming Events State Fair Riverfest Content Management Systems Arrogating Content

STATE FAIR MOBILE WEBSITE KWCH INNOVATION AWARD

STORM TEAM 12 KWCH INNOVATION AWARD

CatchitKansas.com KWCH INNOVATION AWARD

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