2. What we’ll cover today… 3 Actionable Strategies Building your Reputation as Experts Building a Contact List The Mistakes - & how to avoid them Getting noticed by the Decision Maker

3. http://www.youtube.com/watch?v=uEPcSYunq4o

4. Why is Video important? Video creates a HALO EFFECT around your business... TRUST CREDIBILITY

5. 3 Strategies… More time on website = More likely to complete a positive action…

6. Strategy 1 : Your Website

8. Why is Video important? Google loves a video!

9. With Video on your Website... You are more likely to appear on Page One of Google Forrester Research 2009

10. Why is Video important? Visitors stay on your website for LONGER!

11. Action Point : Define the CTA on your website. Create the Video that will encourage that outcome

12. Strategy 2 : YouTube Over 800 million unique users each month Over 4 billion hours of video are watched each month 72 hours of video are uploaded every minute 70% of traffic comes from outside the US In 43 countries and across 60 languages More than 1 trillion views or around 140 views for every person on Earth

13. 4 billion video views a day!

14. Why is Video important? 400 Tweets per minute containing a YouTube link

15. Action Point : Create a YouTube Channel Define the FAQs most commonly asked. Create short Videos that answer them…

16. Strategy 3 : Go Mobile!

17. More than 20% of global YouTube views come from mobile devices

19. Mobile usage in first 3 months of the year.

20. Action Point : Get your website mobilised “There’s an App for that” – do you have it?? Look at engagement with Video uploads

21. Mistakes… Don’t talk about yourself!

22. Mistakes… Script – get it written by a professional…

24. http://www.youtube.com/watch?v=ZUG9qYTJMsI

25. Mistakes… Audio & Picture Quality GET IT RIGHT FOR THE APPLICATION

26. Video Brochures…

27. Any business where you want to get your message right into your customer’s hands… THEY DON’T GO INTO THE BIN!

28. Going Viral…

31. http://www.securesignandstore.co.uk /

32. Key Takeaways… 1.It’s not difficult to incorporate video into your marketing strategy. 2.It doesn’t have to be any more expensive than your existing activity – key is to MEASURE. 3.Content is where its at – work out what your customers need & feed it to them.

33. SaucyHorseVideo.co.uk/FREE-BOOKS Any Questions?