SESSION #4 With New York Times Best-Selling Author Peggy McColl

  Creating An Irresistible Offer  Bonus Gift Overview / Recommendations  Requirements for New York Times Best Seller List  Additional Ways to Get Book Sales & Exposure  Open Q & A Overview – THIS Call

 4 Bonuses ARE A Part of the Formula

  The prospects/buyers can’t get anywhere else  Offer Bonuses from the author  Offer Bonuses from others  Complimentary / Adds Value  Inviting, Exciting, Exceptional, Appealing Tips for Your Bonuses

  Too Few Could be Unappealing  Too Many May Create Confusion  The Description is Also Part of “Copy” and must be written effectively  Answer the question(s) in the copy: Why are you giving away bonus gifts? Or, these bonus gifts? Can they only get them with this offer? And, only now? Or, only for a limited time? Anticipate the questions a prospect would have. Important Points

 Let’s Look at …

 Boni Lonnsburry

 surrender-promo/preview.html

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  Ask for a bonus gift description  AND  An Image  AND  A Link for the bonus gift When Requesting Bonuses

 The One Secret Manifesting Technique that Will Have You Achieving Your Goals Like Magic from New York Times Best Selling Author Peggy McColl known as The Queen of Manifestation and The Goal Achieving Expert Discover How To Begin Creating The Life Of YOUR Choosing. Here's your chance to learn from one of the truly great manifestors of positive change in this all-new online presentation you're sure to look back on as a turning point in your life - and it's FREE! and for the download page, please use this link: registration-page/ A Sample

  “How To Get the Most Out of __________ (book)” Audio Instruction Guide  Bonus Interview (with YOU)  Bonus Interview with Someone Else  Workbook  Guidebook  MP3 Lesson What Can You Create

   Or  Audacity  OR  Garage Band Creating Audios

  The Bonus Gift Links are NOT on the Sales Page and ONLY on the “Download Page”  (Sales Page)  (Bonus Gift Download Page) Bonus Gift Links

18 Things to Avoid  Using ONLY the same old gifts  Irrelevant  Inappropriate  Offensive  No Value  Unattractive  Not Enough  Too Many  Disorganized

 19 Bonus Gift Checklist  With lots of Bonus Gifts - Have you categorized the bonus gifts to help the prospect understand what they are getting?  Have you personally checked out the bonus gift provider to ensure the bonus gift is ethical, legal, moral and professional?  Is this a new bonus gift? In other words, has this bonus gift ever been used before? Or do you have some new bonus gifts?  Does the bonus gift offer real value?  Do you have a benefit oriented description for the bonus gift?  Is it “easy” to deliver (i.e. person provided a link for the download)?

 20 Checklist cont’d  Would others find it of value?  Do you have one or two bonus gifts that are truly exceptional?  Will this bonus gift motivate someone to make an instant purchasing decision?  Are you happy with this bonus gift offering?  Would you feel proud offering this bonus gift?  Do you have enough bonus gifts?

 Important to Know  FICTION or Non-Fiction -This formula is the same  Create a benefit-oriented offer  Offer must be time sensitive  Create an irresistible offer  Bonus gifts attractive to your “reader” (audience)  Sales copy still needs to be captivating, have great “appeal”, be benefit oriented and be effective!  The logistics and preparation are also the same! 21

 The New York Times Best Seller List(s)

  Plan 6 to 9 Months in Advance  Be Prepared to Do the Work  A Lot of Effort Required  Massive Action = Massive Results  Set a Goal to Sell 10,000 Books in One Week AND Have All Books Ready to Ship the SAME Week! Planning

 To Get Your Book on the List  Your book must be “shipping” in the United States (i.e. for sale)  Choose a ONE WEEK campaign period but plan and execute that plan months in advance  Concentrate ALL of your promotion so that the book sales occur during that ONE WEEK  Be Fully Committed

 A Multi-Faceted Plan  Partner “Blasts”  Solo s As the Primary Focus  Build Your Own “Following”  Ask Everyone  Pre-Sell at “LIVE” Events  Social Media  Articles  Newsletters  Blogs  Radio Shows  TV  Magazines  Quote of the Day Sites  Video(s)

 A GoalMAP

  Speak at Events and PRE-SELL Your Book  Create Articles Out of “Excerpts” From Your Book  Create Great Blog Content for Others  Pull Out Quotes from Your Book  Do Media Interviews DURING the Week of Your Campaign  Create a Social Media Campaign Additional Exposure for Book Sales

  Amazon.com AND BN.com Update Best Seller Rankings every hour  Do a Screen Capture of the page where your ranking is listed  New York Times Best Seller list is BOTH on Amazon.com AND on their Website  New York Times Best Seller List will report 3 weeks AFTER your book has made the list Best Seller Ranking - Tracking Results

  Change Your Signature (in your s)  Put it On Your Website  In Your BIO  On the “About” Page on Your Site  On Your Business Cards  On Your Book Cover(s)  On Your Next Book Cover Once You’re a Best Seller

 QUESTIONS?