Viparis Private company uniquely centred on venue management Created in 2008, fusion of 2 competitors Objectives: A stronger position in the destination Optimization of calendars in order to capture more international events More investments to improve and enlarge venues

Viparis today 10 venues, one company sqm 330 exhibitions, 150 congresses, over 600 corporate events per year 11 million visitors per year Centralized sales & marketing and support departments Operations departments decentralized

Group’s choice is to remain attached to a single destination: Paris We manage 90% of the sqm in the Paris region Strong local market: 150 congresses, 120 of which are French regular clients 330 exhibitions, 300 of which are French regular clients Paris has a strong international appeal Strategy: destination Paris

Need to develop services to reinforce this attractiveness Communication strategy towards the general public Venues become a part of city life: Electric, shopping centers, etc. Strategy: destination Paris

Calendar management and optimization Package proposals (room construction, etc.) to present a full solution to the client. Venues are now less specialized New sources of revenue (ex.Cirque Bouglione) New business models (free rental = risk sharing) Sales strategy

Creation of new exhibitions Starter guide Welcome discount Late option deadline Booster pack Package offer: « low cost » show Allowing our leaders to grow Calendar management International trade shows Bidding for itinerant shows Sales strategy: exhibitions

Bidding for national itinerant congresses Continue to develop international congresses Local network Non-medical events in exhibition venues Package proposals Calendar management Welcome pack Sales strategy: congresses

Package proposals New markets: sports events, entertainment, cultural events and exhibitions Bidding for itinerant events Sales strategy: corporate

ORGANIZERS Objectives Help existing events grow and become leaders help them to face economic uncertainty capture new events and more international events Strategy for 3 types of client

Objectives Help the organizer to increase number of exhibitors help the exhibitors to achieve their ROI objectives Help to retain new exhibitors Services: mobile apps with geolocalization, first-time exhibitor guide, multilingual exhibitor department staff and online order website, e-parking, standtag by Viparis, signage kits, streaming services, etc. Exhibitors

Objectives Help the organizer to increase numbers of visitors and improve visitor time, create an image of the venues as leisure destinations Services for delegates: Welcome pack, Mobile apps with geolocalization, shopping guide Services for visitors: Facebook page, website, mobile apps, newsletter, paper calendar, partnerships with metro and local magazines, games Delegates and visitors