1 Using Schools to Step Up Energy Efficiency in America’s Homes Paul Reale, CEO and Founder © 2009

2 The average American must reduce annual CO 2 emissions from 20 tons to 3. To do so, a behavioral change is required in the residential sector. Question: How do we create that behavior? today2050 Metric tons CO 2 per capita 20 3

© Answer: Pay Kids a Free to consumers, Green Allowance helps children to: –Make a deal with Mom and Dad to share savings –Do projects around the house to reduce electricity consumption –Quantify the monetary and energy savings

© Education & Web Support Green Allowance leverages and strengthens Public Power’s relationships with local schools “School liaisons” coordinate in-school introductory sessions Education is largely experiential, i.e. “learning by doing” Teamwork and competition is promoted by reporting aggregate school scores and ad hoc teams The web site guides children through deal making, project execution and results tracking (sends reports) Water conservation is soon to follow Future integration with real-time meter reading will display “instant results”

© The Process 1. Tell students (Communications) 2. Kids act (Projects) 3. Check consumption (Metrics & Reporting) 4. Kids get Green Allowance (Reward) 5. Kids tell kids; press (Communications)

© The Benefits Family: Everyone learns to conserve; more interaction Economy: Significant cost avoidance to consumers Environment: Reduced carbon dioxide emissions Schools: Students get “21st century learning” and achieve tangible results Business: Less pressure on utilities to expand supply and grid capacity; bolsters Corporate Social Responsibility

© Our Mission and Vision Mission: Motivate and empower children to champion resource conservation Vision: The Green Allowance vision is for U.S. children to lead their families to be the most resource- efficient families in the industrialized world

© About the Founder Paul Reale, CEO & Founder –20+ years experience: management of global process and web application development and deployment, corporate training, quality management, systems engineering, technical sales support –Strengths in communicating, leading, managing, influencing and facilitating, with global exposure including an expat assignment –Climate change messenger for The Climate Project since 2006 –Masters of Engineering Contact info: (cell) or