The spike near August 4 th – 5th pertains to several announcements made around August 2 nd, relating to Aetna’s decision to pull out of several states’ health insurance exchange. News surrounding this announcement surpassed chatter about competitors. 1 OVERALL SUMMARY WORD CLOUD The word cloud at right illustrates words commonly used when discussing Prudential and top competitors. Much of the chatter pertains to public discussion about insurance in general (such as new laws going into effect, policy changes, etc.), as opposed to opinions shared about the brands themselves. TRENDING At right, the trending graph shows discussion surrounding insurance providers over the past 30 days (including general chatter about Prudential and competitors).

2 SHARE OF VOICE, OVERALL The chart at right captures share of voice among Prudential and top competitors Aetna, Cigna, Hartford, Humana, Met Life, and Unum. In the past 30 days, post discussing Prudential represented 22.4% of overall chatter. This chart encompasses all social channels – Twitter, Facebook, Blogs, Mainstream News outlets, etc. KEY FINDINGS Provider Aetna had the highest share of voice, with 41.1% of all chatter In the past 30 days, Met Life saw the least amount of chatter: 1.4% OVERALL SUMMARY

3 OVERALL SUMMARY KEY FINDINGS Aetna-centric posts created the most buzz overall, likely due to the brand’s recent decision to leave Maryland’s health exchange. In the past 30 days, users were primarily discussing Aetna on Facebook (34.64%), followed closely by Twitter (22.69%). The majority of posts surrounding Prudential occurred on Facebook (32.77%) and Twitter (29.98%), respectively. KEY FINDINGS Aetna-centric posts created the most buzz overall, likely due to the brand’s recent decision to leave Maryland’s health exchange. In the past 30 days, users were primarily discussing Aetna on Facebook (34.64%), followed closely by Twitter (22.69%). The majority of posts surrounding Prudential occurred on Facebook (32.77%) and Twitter (29.98%), respectively. This chart illustrates where the majority of chatter is occurring, broken down by brand. The top two channels for chatter are shown for each competitor.

4 AETNA BREAKDOWN CHANNEL SEGMENTATION WORD CLOUD Upon analyzing chatter, we found the following key topics encompassing the majority of buzz: Press and other official outlets sharing about Aetna’s decision to leave several states’ health insurance exchange Users taking to social networks to react to the above decision General organic chatter (IE people discussing claims and providers casually with friends) Buzz stemming from private practices or companies advertising their services and the insurance companies they work with For highlights, see next page.

This post is editorial in nature, but appears to be sponsored or partner content from Kaiser Health News. 5 AETNA VERBATIMS: MAINSTREAM NEWS AND BLOGS ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 151,400 ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 151,400 ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 3.7MM ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 3.7MM ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: N/A ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: N/A ORIGIN: PR CHANNEL: MAINSTREAM NEWS INLUENCE: 123,700 ORIGIN: PR CHANNEL: MAINSTREAM NEWS INLUENCE: 123,700 ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 9.7MM ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 9.7MM ORIGIN: ORGANIC CHANNEL: BLOG INFLUENCE: N/A ORIGIN: ORGANIC CHANNEL: BLOG INFLUENCE: N/A

6 AETNA VERBATIMS: OTHER NETWORKS ORIGIN: PRACTICE CHANNEL: YOUTUBE INLUENCE: N/A ORIGIN: PRACTICE CHANNEL: YOUTUBE INLUENCE: N/A ORIGIN: PR CHANNEL: FACEBOOK INLUENCE: 626 ORIGIN: PR CHANNEL: FACEBOOK INLUENCE: 626 ORIGIN: PRACTICE CHANNEL: FACEBOOK INLUENCE: 87 ORIGIN: PRACTICE CHANNEL: FACEBOOK INLUENCE: 87 ORIGIN: PR CHANNEL: FACEBOOK INLUENCE: 44 ORIGIN: PR CHANNEL: FACEBOOK INLUENCE: 44 ORIGIN: PR CHANNEL: TWITTER INLUENCE: 525 ORIGIN: PR CHANNEL: TWITTER INLUENCE: 525 ORIGIN: ORGANIC CHANNEL: TWITTER INLUENCE: 695 ORIGIN: ORGANIC CHANNEL: TWITTER INLUENCE: 695 ORIGIN: ORGANIC CHANNEL: TWITTER INLUENCE: 291 ORIGIN: ORGANIC CHANNEL: TWITTER INLUENCE: 291

7 CIGNA BREAKDOWN CHANNEL SEGMENTATION Upon analyzing chatter about Cigna, we found the following key topics encompassing the majority of buzz: An announcement regarding Florida’s rising health insurance rates, including mention of updated Cigna plans A release sent out via Reuters reporting Cigna’s strong earnings and increased customer base New Cigna health insurance plans for individuals General organic chatter (IE people discussing claims and providers casually with friends) Buzz stemming from private practices or companies advertising their services and the insurance companies they work with For highlights, see next page. WORD CLOUD

8 CIGNA VERBATIMS: MAINSTREAM NEWS AND BLOGS ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 3.4MM ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 3.4MM ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 5.8MM ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 5.8MM ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 79,100 ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 79,100 ORIGIN: ORGANIC CHANNEL: BLOG INFLUENCE: N/A ORIGIN: ORGANIC CHANNEL: BLOG INFLUENCE: N/A ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 484,600 ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 484,600

9 CIGNA VERBATIMS: OTHER NETWORKS ORIGIN: PRACTICE CHANNEL: FACEBOOK INLUENCE: 93 ORIGIN: PRACTICE CHANNEL: FACEBOOK INLUENCE: 93 ORIGIN: ORGANIC CHANNEL: FACEBOOK INLUENCE: N/A ORIGIN: ORGANIC CHANNEL: FACEBOOK INLUENCE: N/A ORIGIN: ORGANIC CHANNEL: FACEBOOK INLUENCE: N/A ORIGIN: ORGANIC CHANNEL: FACEBOOK INLUENCE: N/A ORIGIN: ORGANIC CHANNEL: FACEBOOK INLUENCE: N/A ORIGIN: ORGANIC CHANNEL: FACEBOOK INLUENCE: N/A ORIGIN: ORGANIC CHANNEL: TWITTER INLUENCE: 5,455 ORIGIN: ORGANIC CHANNEL: TWITTER INLUENCE: 5,455 ORIGIN: PR CHANNEL: TWITTER INLUENCE: 834 ORIGIN: PR CHANNEL: TWITTER INLUENCE: 834

10 HARTFORD BREAKDOWN CHANNEL SEGMENTATION WORD CLOUD Compared to other competitors, Hartford had very little quality chatter surrounding the brand, and very few trending topics: We saw a small handful of news stories/major headlines, but none which were spread widely across the online space. Any headlines that surfaced were few and far between, such as an article about a lawsuit that Hartford is currently involved with The majority of chatter was personal in nature, such as users taking to social media to share their experiences with Hartford Buzz stemming from private practices or companies advertising their services and the insurance companies they work with We also saw a selection of: Aggregate posts: a page or post full of relevant content that has been mined from other sources Job announcements pertaining to notable industry leaders who currently or used to work at Hartford For highlights, see next page.

11 HARTFORD VERBATIMS: ALL NETWORKS ORIGIN: PR CHANNEL: BLOG INLUENCE: 38,000 ORIGIN: PR CHANNEL: BLOG INLUENCE: 38,000 ORIGIN: ORGANIC CHANNEL: FACEBOOK INLUENCE: 384 ORIGIN: ORGANIC CHANNEL: FACEBOOK INLUENCE: 384 ORIGIN: PRACTICE CHANNEL: FACEBOOK INLUENCE: 114 ORIGIN: PRACTICE CHANNEL: FACEBOOK INLUENCE: 114 ORIGIN: PR CHANNEL: MAINSTREAM NEWS INLUENCE: 7.3MM ORIGIN: PR CHANNEL: MAINSTREAM NEWS INLUENCE: 7.3MM ORIGIN: ORGANIC CHANNEL: AGGREGATOR (FACEBOOK) INLUENCE: N/A ORIGIN: ORGANIC CHANNEL: AGGREGATOR (FACEBOOK) INLUENCE: N/A

12 HUMANA BREAKDOWN CHANNEL SEGMENTATION WORD CLOUD Upon analyzing chatter surrounding Humana insurance: The majority of posts pertained to announcements about state provider options Humana announcing service in MI Company’s decision not to serve in WI’s health insurance exchange An interesting headline surfaced regarding insurance companies introducing an effort to educate consumers in-person (via kiosks and offices Including Humana’s decision to station reps in grocery stores and pharmacies in 14 states Buzz stemming from private practices or companies advertising their services and the insurance companies they work with Some chatter was personal in nature, such as users taking to social media to share their experiences with Hartford For highlights, see next page.

13 HUMANA VERBATIMS: MAINSTREAM NEWS AND BLOGS ORIGIN: ORGANIC CHANNEL: BLOG INFLUENCE: 58,500 ORIGIN: ORGANIC CHANNEL: BLOG INFLUENCE: 58,500 ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 243,500 ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 243,500 ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 10.7MM ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 10.7MM ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 392,000 ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 392,000

14 HUMANA VERBATIMS: OTHER NETWORKS ORIGIN: PR CHANNEL: FACEBOOK INLUENCE: 132 ORIGIN: PR CHANNEL: FACEBOOK INLUENCE: 132 ORIGIN: PRACTICE CHANNEL: TWITTER INLUENCE: 1,433 ORIGIN: PRACTICE CHANNEL: TWITTER INLUENCE: 1,433 ORIGIN: PR CHANNEL: FORUM INLUENCE: N/A ORIGIN: PR CHANNEL: FORUM INLUENCE: N/A ORIGIN: PRA CHANNEL: TWITTER INLUENCE: 49,038 ORIGIN: PRA CHANNEL: TWITTER INLUENCE: 49,038 ORIGIN: PR CHANNEL: FACEBOOK INLUENCE: 248 ORIGIN: PR CHANNEL: FACEBOOK INLUENCE: 248 ORIGIN: PRACTICE CHANNEL: FACEBOOK INLUENCE: 159 ORIGIN: PRACTICE CHANNEL: FACEBOOK INLUENCE: 159 ORIGIN: PRACTICE CHANNEL: FACEBOOK INLUENCE: 23 ORIGIN: PRACTICE CHANNEL: FACEBOOK INLUENCE: 23

15 MET LIFE BREAKDOWN CHANNEL SEGMENTATION WORD CLOUD With the smallest share of voice, queries surrounding Met Life returned few results: The majority of posts were organic and derived from users talking candidly about the brand, including: Inquiries about in-network practices General discussion and reviews Aggregate content For highlights, see next page.

16 MET LIFE VERBATIMS: ALL NETWORKS ORIGIN: ORGANIC CHANNEL: TWITTER INFLUENCE: 565 ORIGIN: ORGANIC CHANNEL: TWITTER INFLUENCE: 565 ORIGIN: ORGANIC CHANNEL: FORUM INFLUENCE: 1,064 ORIGIN: ORGANIC CHANNEL: FORUM INFLUENCE: 1,064 ORIGIN: AGGREGATOR CHANNEL: BLOG INFLUENCE: N/A ORIGIN: AGGREGATOR CHANNEL: BLOG INFLUENCE: N/A ORIGIN: ORGANIC CHANNEL: TWITTER INFLUENCE: 231 ORIGIN: ORGANIC CHANNEL: TWITTER INFLUENCE: 231 ORIGIN: ORGANIC CHANNEL: FORUM INFLUENCE: 602 ORIGIN: ORGANIC CHANNEL: FORUM INFLUENCE: 602

17 PRUDENTIAL BREAKDOWN CHANNEL SEGMENTATION WORD CLOUD

18 PRUDENTIAL VERBATIMS: MAINSTREAM NEWS AND BLOGS ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 392,000 ORIGIN: PR CHANNEL: MAINSTREAM NEWS INFLUENCE: 392,000

19 PRUDENTIAL VERBATIMS: OTHER NETWORKS ORIGIN: PRACTICE CHANNEL: FACEBOOK INLENCE: 159 ORIGIN: PRACTICE CHANNEL: FACEBOOK INLENCE: 159

20 UNUM BREAKDOWN CHANNEL SEGMENTATION WORD CLOUD

21 UNUM VERBATIMS: MAINSTREAM NEWS AND BLOGS ORIGIN: ORGANIC CHANNEL: BLOG INFLUENCE: 58,500 ORIGIN: ORGANIC CHANNEL: BLOG INFLUENCE: 58,500

22 UNUM VERBATIMS: OTHER NETWORKS ORIGIN: PR CHANNEL: FACEBOOK INLUENCE: 132 ORIGIN: PR CHANNEL: FACEBOOK INLUENCE: 132

23 SEARCH TERMS AND CITATIONS SEARCH TERMS Pages 1-X: “Aetna” + “Insurance”, “Cigna” + “Insurance”, “The Hartford” + “Insurance”, “Humana” + “Insurance”, “Met Life” + “Insurance”, “Unum” + “Insurance”, “Prudential” + “Insurance” SOURCES: Page 1: insurance.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+industry_19+%28I ndustry+Insurance%29 insurance.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+industry_19+%28I ndustry+Insurance%29 Aetna Verbatims: Mainstream News and Blogs: Other Networks

24 SEARCH TERMS AND CITATIONS SOURCES: Cigna Verbatims: Mainstream News and Blogs: independent-counseling html independent-counseling html Other Networks Hartford Verbatims: documents/?utm_source=twitterfeed&utm_medium=facebook&utm_campaign=Feed%3A+foodsafetynews%2FmRcs+%28Fo od+Safety+News%29&utm_content=FaceBook#.Ug5-vNLYe-0http:// documents/?utm_source=twitterfeed&utm_medium=facebook&utm_campaign=Feed%3A+foodsafetynews%2FmRcs+%28Fo od+Safety+News%29&utm_content=FaceBook#.Ug5-vNLYe-0

25 SEARCH TERMS AND CITATIONS SOURCES: Humana Verbatims: Mainstream News and Blogs: Other Networks Met LifeVerbatims: All Networks: