1 Capability Set - Detail

2 Common Online Problems Desire to generate additional revenue –Must allow for guest deposits to student accounts –Need way to promote products to parents and alumni –Desire to offer advertising to off-campus merchants Need for reduction in departmental costs –Must provide easy access to menus, hours of service and special promotions –Eliminate mailing monthly account statements –Need to publish departmental newsletter online Need for better understanding of student preferences –Need for more frequent automated surveys –No effective way to communicate service or product changes –Inefficient promotion of new products and services Desire to establish e-Commerce on campus –Need for a convenient payment process for customers –Desire to eliminate nuisance commerce for low volume transactions –Limited technical resources to implement customized solution

3 SELF-SERVICECOMMUNICATIONE-COMMERCEADMINISTRATION Online Account Management Credit Card Gateway Web Announcements Web Surveys & Opinion Polls Community Building Tools Multi-Institution Branding Web e-Commerce Product Catalog Inventory & Fulfillment Bb Building Blocks Multi-Site / Single System SIS / Bookstore / Library Int Standards Compliance Bb Community System Capability Set by : Category

4 Bb Community System Capability Set by : Benefit BUSINESS EFFICIENCY SERVICE TO CAMPUS COMMUNITY NEW COMMERCE DISTRIBUTED MANAGEMENT SIS / Bookstore / Library IntOnline Account Management Web Announcements Web Surveys & Opinion Polls Community Building Tools Credit Card Gateway Product Catalog Inventory & Fulfillment Web e-Commerce Bb Building Blocks Multi-Site / Single System Multi-Institution Branding Standards Compliance

5 Self-Service

6 Online Account Management Provides cardholders with a web-based interface for managing their universal account. In addition to viewing their balance at any time, cardholders can deposit funds to their accounts online using a major credit card. They can review account statements that comply with the Regulation E standard as well as view records of same- day transactions. Finally, they can report their card as lost or stolen without having to visit the campus card office.

7 Integrated Credit Card Payment Gateway Enables institutions to accept credit cards payments (including Visa, MasterCard, American Express and Discover) for purchases as well as campus account deposits. This capability enables institutions to cost effectively process and settle these transactions through Blackboard.

8 Communication

9 Web Broadcast Announcements Provides campus departments with the tools to easily distribute information to students, faculty and staff throughout the campus community. These announcements can be easily updated and maintained over time through the online interface by the subject matter experts – without requiring knowledge of HTML or web development tools.

10 Web Surveys and Opinion Polls Offers campus departments the ability to quickly and easily gather information and feedback from their campus constituents. Through the easy to use web interface, non-technical users can develop online surveys and polls on the fly, gathering valuable insight in a cost-effective way.

11 Community Building Tools Enables the institution to more effectively collaborate and communicate with different campus constituencies. These tools enable campus departments (for example, dining services, resident life, parking and transportation, etc.) to develop their own campus community sites to distribute content, communicate important information and collaborate, through an easy to use online environment.

12 Multi-Institution Branding and Management Facilitates separation of multiple institutions, departments, or groups on one Blackboard server. For example, Dining Services, Alumni Affairs and the Student Association can each be given their own domain and the ability to manage and brand their domain with the appropriate look- and-feel, including different colors, logos, tabs, modules, and channels. System Administrators can assign management of portions of the system to individuals and groups, enabling different constituencies to independently manage their own content and configuration.

13 e-Commerce

14 Web e-Commerce with Shopping Cart Provides an online storefront capability and allows administrators to create multiple online stores. For example, the campus Chemistry Department can have one online store that sells equipment and supplies needed for labs and Campus Parking can have another store that sells parking passes. This capability enables the creation of a unified online campus shopping environment where account holders can pay for goods and services with both their campus accounts as well as their credit cards.

15 Customizable Product Catalog Campus merchants can build their own product catalogs and tailor those catalogs to specific sets of users. For example, alumni might be interested in certain goods and services while parents of students may want a totally different type of product.

16 Multiple Vendor Inventories and Order Fulfillment Campus vendors can manage their own inventory and fulfillment processes. Vendors enter available product quantities and update quantities as new inventory is available for sale.

17 Administration

18 Blackboard Building Blocks Blackboard’s data and system integration capabilities, enabled through the Blackboard Building Blocks architecture, allow institutions to integrate campus back-office systems as well as third party systems with the Blackboard Commerce Suite. The leading providers of bookstore, parking, print management, Point of Sale and other campus systems integrate their platforms with the Blackboard Commerce Suite through Blackboard Building Blocks.

19 Multi-Site Single System Capabilities Institutions operating multiple locations have the ability to offer the same services to all campuses from a single system. These capabilities include support for multiple sites within one physical campus or locations across the state or country.

20 SIS / Bookstore / Library Interfaces Supports a core technology schema that enables third-party system integration and interoperability designed to readily allow secure information exchange between Blackboard and external systems. Clients can connect to all system on campus seamlessly for more efficient campus operations.

21 Standards Compliance Compliance and interoperability with industry standards is a fundamental capability of Blackboard’s platform. Blackboard is a strong advocate for industry standards including data encryption and security (AES, SSL and Twofish), authentication (LDAP, Kerberos, etc.) and safety (Underwriters Laboratory).  AES Transaction Data Encryption  Transaction Integration Encryption  Secure Socket Layer (SSL)  Blowfish Data Encryption  Bookstore Integration  Parking System Integration  Library System Integration  Student Information System Integration  Card Production Integration  Wireless Device Integration  Underwriters Laboratories (UL Listing)