1 © Copyright 2010 EMC Corporation. All rights reserved.  Consolidation  Create economies of scale through standardization  Reduce IT costs  Deliver innovation  Enable flexibility  Ease of use  Information access Business Requirements vs. Resource Reality DELIVERING VALUEREDUCE COSTS Organizations need a flexible IT environment that supports both dimensions The Balancing Act Between Cost and Value

2 © Copyright 2010 EMC Corporation. All rights reserved. The Virtualization BenefitThe Physical Challenge Virtualizing Microsoft Applications Aging, Inefficient Infrastructure High Cost of Ownership Silo’d, Inflexible infrastructure Complexity of Management Inefficient Disaster Recovery Lower Cost, efficiency and Increased Resource Utilization Simplicity and Ease of Management Flexibility and Agility Enhanced Quality of Service Business Continuity App and Infrastructure deployment

3 © Copyright 2010 EMC Corporation. All rights reserved. Infrastructure Optimized for Virtualization Seamless virtualization experience and acceleration Virtual server administrator Storage administrator VAAI* offload vCenter Server integration EMC Unisphere Less net I/O More VMs Faster response 10X Manage storage and VM resources in unison Control offload functions and integrated replication Manage storage and VM resources in unison Control offload functions and integrated replication * VAAI = VMware vStorage APIs for Array Integration

4 © Copyright 2010 EMC Corporation. All rights reserved. The Benefits of an EMC SAN for Exchange DASEMC SAN Fixed Fully Automated Storage Tiering (FAST) Full Allocation Dynamic with Thin Provisioning Limited to none Optimized with EMC Storage Database Availability Groups (DAGs) DAGs and other options Performance Management Capacity Management Exchange Virtualization Exchange Protection

5 © Copyright 2010 EMC Corporation. All rights reserved. Optimizing Microsoft Exchange Exchange Recovery Complex and time consuming Exchange Management Multiples tools, dependant on IT for storage Balancing costs with meeting SLAs Reduce cost and deliver on service levels Point in time recovery −No need to go back hours and then roll forward Autonomy −Recovery without engaging storage admin Simple drag and drop −Recovery of a message, mailbox, server, or site Single Tool −For replicas and recovery for all MS apps Simple storage provisioning −Provision your own storage quickly Exchange virtualization −Minimize HW costs, simplify management, and deliver higher service levels Consulting Services −To help you transition to a virtualized Exchange environment Your challenges… EMC Delivers…

6 © Copyright 2010 EMC Corporation. All rights reserved. EMC Delivering Simplified, Automated Management Empowerment Simplified Management with GUI interface tools Integration with existing management tools – Ex. Microsoft System Center and VMware Operational Management Efficiencies Storage Provisioning tools Automated replica management Application integration Pervasive automation and workload mobility Performance, Scalability, Flexibility Simplified capacity planning and maintenance Automated Tiered Storage Simple Business continuity and Recovery Application Aware Replication technologies EMC storage management Integration with Microsoft and VMware technologies

7 © Copyright 2010 EMC Corporation. All rights reserved. Why EMC for Microsoft Proven Expertise, Technologies and Solutions Transformation EMC Consulting Services Strategize Advise Architect Implement Manage Support Cloud Tiered / Unified Storage Virtual Infrastructure Management Backup, Recovery, Archive Business Continuity Trust Governance Security