3rd March 2004PR Conferences and Workshops CCP4: PR, Conferences and Workshops Peter Briggs CCP4, CCLRC/Daresbury Laboratory.

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Presentation transcript:

3rd March 2004PR Conferences and Workshops CCP4: PR, Conferences and Workshops Peter Briggs CCP4, CCLRC/Daresbury Laboratory

3rd March 2004PR Conferences and Workshops Who’s involved? Daresbury CCP4 staff Alun Ashton, Charles Ballard, Martyn Winn, Maeri Howard-Eales, Peter Briggs Harry Powell Others: Newsletter contributors People at workshops & conferences (developers and expert users)

3rd March 2004PR Conferences and Workshops What is PR? From Dictionary.com : public relations pl. n Abbr PR 1. (used with singular verb) The art or science of establishing and promoting a favourable relationship with the public. 2. (used with a pl. verb) The methods and activities employed to establish and promote a favourable relationship with the public. 3. (used with a sing. or pl. verb) The degree of success obtained in achieving a favourable relationship with the public.

3rd March 2004PR Conferences and Workshops Who are our public? User base Academic/non-profit institutions Commercial organisations Software Developers Contributors to the suite Users of the CCP4 libraries e.g. SOLVE Packages using CCP4 programs e.g. SHARP, ARP/wARP

3rd March 2004PR Conferences and Workshops Why bother having a favourable relationship with our public? Promote new and improved software Raise profile of individual programs Citations for program developers Sell more commercial licences Funds new developments, workshops etc (including this one!) Pays for many of the people at this meeting (including me!) Developers Continue to contribute software & use the libraries/programs Continue to make improvements to CCP4 software Inform and educate next generation of Pxers Part of CCP4’s remit to educate and promote best practice Results in “better science” ;)

3rd March 2004PR Conferences and Workshops What methods and activities do we employ? Technical support CCP4 publications Informal newsletter Journal-style newsletter Presence at conferences Exhibition stands Satellite workshops Website and mailing lists ( ccp4bb, ccp4-dev ) Study Weekend Conference talks and posters by individuals Publications

3rd March 2004PR Conferences and Workshops Technical Support Provided by CCP4 staff at Daresbury All kinds of everything: general queries, problems, bug reports, suggestions This is the CCP4 shopfront! Need to address problems quickly and effectively People who get good support are more likely to use the software in future Please support our efforts in addressing user problems

3rd March 2004PR Conferences and Workshops Newsletters (ed. Maeri Howard-Eales) Informal “lightweight” glossy newsletter Publicise releases, meetings, new staff, CCP4-related news Sent to commercial customers & distributed at conferences CCP4 Newsletter on Protein Crystallography (ed. Charles Ballard) “Traditional” newsletter Articles on new software, methods and methodology Now web-only publication

3rd March 2004PR Conferences and Workshops Conferences...

3rd March 2004PR Conferences and Workshops Conferences Generally organised by DL staff (& Harry!) Focus on non-UK conferences for 2004: American Crystallographic Association (ACA) Chicago Asian Crystallographic Association (AsCA) Hong Kong European Crystallographic Association (ECM) Budapest Exhibition stands Posters advertising latest release, future developments Free copies of CCP4 manual, newsletters Staff on hand to answer user questions, demonstrate software, and talk to developers Good opportunity to meet non-UK users and developers!

3rd March 2004PR Conferences and Workshops Conferences Exhibition stands Posters advertising latest release, future developments Free copies of CCP4 manual, newsletters Staff on hand to answer user questions, demonstrate software, and talk to developers Workshops focused on using CCP4 software e.g. 1-day satellite workshop at ACA 2004 Practical talks on MOSFLM, SCALA, REFMAC, CCP4mg... In conjunction with the PDB Possibly ECM, AsCA…?

3rd March 2004PR Conferences and Workshops Conferences Opportunity to promote the software to non-UK users Often they are less familiar with using CCP4 Helps get over the energy barrier Generally people like to use what they know Particular interest in MOSFLM and REFMAC Can also provide useful feedback for developers It’s fun! :)

3rd March 2004PR Conferences and Workshops In conclusion… It’s a good idea to promote the software, because Fits in with the educational aims of the CCP4 project Results in more users (and keeps the ones we’ve got) Citations Commercial licences PR can be done in a variety of ways Technical support is important Newsletters can promote new software and developments Conference exhibitions and satellite workshops Educate and inform users particularly outside UK (& in UK?) Give good feedback to developers Please get involved!