A Travelport Perspective uAPI en UD

Source: Atmosphere Research Group, Q Via welke kanalen zoeken reizigers Outside Top 10: Visiting a travel agency (15%)

Welke klantgroepen zoeken naar reizen …alle reizigers zoeken naar de beste reis aansluitend op hun behoeften!

Recognize Need Information Search Evaluate Alternatives Complete Transaction Pricing Decision Fares and Inventory Channel Distribution e-Pricing Responses Search and Buying Decisions SPEEDLOWEST FARES INSPIRATION ACCURACY CHOICE RELEVANCE 4

Search… for what I want! Relevant content is key factor in converting ‘lookers’ into ‘bookers’ Retail portals have matured content relevance faster than travel –Delivery of ‘customized’ content based on traveller profile –Simplify buying experience, avoid overwhelming with options Sam’s Club has begun experiment with eValues – specific deals related to a shoppers’ buying history. eValues are seeing uptake in the 20-30% range. Martin Andrew, New York Times (2010) Source: PhoCusWright Empowering Inspiration: The Future of Travel Search

Inspire me! An assumption that shoppers visit websites with a clear idea of what they are searching for is no longer valid…. many seek inspiration Around 43% of travellers in the UK are inspired by results from search engines and the same number used them directly for destination information Total Insight: Social Travel, Total Media, Jan 2010 Suppliers experimenting with inspiration OTAs are being consulted way beyond the levels of actual booking, suggesting that they are not just seen as a place to book but also to research, get ideas and become inspired Total Insight: Social Travel, Total Media, Jan 2010

7 Inspire me… on destination Satisfy curiosity with fast, accurate searches across wide geography –Search by radius, country, region to serve up recommendations

8 Single Code Base reduces costs Rich and comprehensive mulit-source content Easily “switch on” new content Single “view” Universal Record – a true super PNR Travelport Universal API & Customers The first global GDS API to aggregate GDS air, car and hotel content Enables third party developers, online travel agencies (OTAs) & travel agencies with their own point of sale to optimise their development

GDS Air airlines including:

Low Cost Carriers

GDS Hotel hotel providers

3 rail providers Rail 12 Representing 12 major rail networks 2 million rail segments booked annually

25 rental car suppliers 30,000+ locations GDS Car 13

Ancillary Services providers

All Content in 1 API 15 1 API Air unique hotels Hotels Rail Universal Record Shop, price, book, retrieve, cancel and modify

Proof of Concept 16 Rapid POC – Facebook booking engine Code freely available via GitHub Shows potential of: Universal Profile Point to Point shopping Aggregated air/rail shopping

17 Travelport Universal Desktop is an innovative booking solution that delivers multisource content and pricing, plus breakthrough travel management tools – all through a single, powerful platform. Built to help corporate and leisure travel agencies become more productive and profitable, this groundbreaking development empowers agencies of every size and complexity.

Improved efficiency & accuracy to overcome content fragmentation Multisource content through a single application - within a single system, you can shop content from multiple places, such as your own sourced content, Web content, supplier-direct connections, low-cost carriers, rail operators and global content from Travelport. Multiple itinerary selections can be priced at once – using the advanced Price Mixer feature, you can create itineraries that price multiple trip components at once – from different travel suppliers and varying classes of travel – to reduce repetitive tasks, save time and improve productivity. “...workflow & process management tools.” “…access to a centralised selling & service platform Travelport Confidential

Universal Profile – This advanced profiling system enhances your workflows and customer relationship management (CRM) capabilities. Centrally manage profile and policy information to eliminate ineffective synchronisation and dependence on multiple systems. Manage polices, rules and preferences across every spectrum – policies, rules and preferencing can be incorporated into configurable workflows so that processes are pre-defined and controlled. “...workflow & process management tools.” Innovative productivity tools eliminate time consuming and costly processes Travelport Confidential

20 Videos and more information available on

21 Copyright ©2011 Travelport. All rights reserved. All Travelport logos and marks as well as all other Travelport property materials depicted herein are the property of Travelport and/or its affiliates. All other trademarks are the property of their respective owners. Notes About Examples: All screen examples and other inserts associated with system output are provided for illustration purposes only. They are provided as illustrative examples of system functionality and are not meant to represent actual screen responses, rates, etc.