Selling Direct & Building Your Community. Ram Venkatesh EVP - Global Business Strategy Kathy Wiess Director of Sales.

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Presentation transcript:

Selling Direct & Building Your Community

Ram Venkatesh EVP - Global Business Strategy Kathy Wiess Director of Sales

What is Qbend? A platform that enables publishers to sell eBooks under their own brand, with their own pricing, in a way they choose to maximize their digital presence.

eStore S.N.A.P. For Consumers For Publishers Digital sales Content re-use

Publisher’s Content Management System Publisher’s Reporting Systems S.N.A.P. Feeds Into PRINT AMAZON iTUNES OTHER RETAILERS Data Feed STORES

What are we going to talk about? Establishing your own digital strategy Developing your own community of readers Providing diverse services to your consumers Building your own brand

When do you need your own brand? Cater to a niche segment Offer supplementary services Build content repositories beyond books Ready to expand your markets

Key features of eBook sales

Each book is different book Purchase options (buy/rent) Customized metadata Granular content & supplements Social interactions

Do not confine to one ecosystem Production and Marketing Amazon Kindle Apple iTunes B&N Nook Community Your Brand

Pricing Localize! Branding Payments Languages Analytics

Benefits

Why your own brand? Digital sales is inherently different PublisherDistributor Consumer Retailer 12 3 Print 4 Digital

Can provide an enhanced experience vs Why your own brand?

Build a community that talks about your books Why your own brand?

Pricing Control pricing Better share on revenues Market-driven pricing Discounts and promotions Selling direct = no middlemen

Content choice Content across devices Chapters, articles Rentals Custom books Institution delivery

Content Unbundling Multiple books Students Publisher College Professor Content One book All relevant course content Professor’s notes & exercises S.N.A.P.

Retail channel management Amazon Kindle Store Apple iTunes Other Retailers Barnes & Noble EPUB3 MobiPocket, Kindle Format 8 EPUB PDF, XHTML, HTML5, IMS Content Package S.N.A.P.

Increasing your digital presence

Key milestones Target Facebook Twitter Pinterest Goodreads Advertise Print books Website Online ads Community ads Entice Discounts Promotions Contests Freebies Engage Conversations Social hub Analyze Behavior- patterns Blocks Popularity Start Over

Sample Analytics Who are likely to buy your books? What are their expectations in terms of pricing? How connected are they? Is there a larger opportunity?

Questions & Discussions B9 Booth Meet us Visit us us