Shell U.S. FuelsRESTRICTED AUDI TEEN DRIVING CLINICS: Shell V-Power® Sponsorship Coverage through July 20, 2012.

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Presentation transcript:

Shell U.S. FuelsRESTRICTED AUDI TEEN DRIVING CLINICS: Shell V-Power® Sponsorship Coverage through July 20, 2012

Shell U.S. FuelsRESTRICTED TABLE OF CONTENTS Overview Goals and Objectives Teen Driving Clinic Recaps Quattro Quarterly Placements Summary

Shell U.S. FuelsRESTRICTED OVERVIEW AND OBJECTIVES Overview Shell V-Power® sponsored the 2012 Audi Club of North America’s Teen Driving Clinics, day-long workshops picking up where most 'Drivers Ed' programs leave off Events take place throughout the year at chapters across the U.S. Clinics feature a combination of classroom instruction and driving exercises Objectives Promote Shell V-Power Premium Gasoline to Quality Believers and Car Enthusiasts Raise awareness among potential future Shell V-Power brand loyalists Align the Shell V-Power brand with community engagement activities promoting driver safety

Shell U.S. FuelsRESTRICTED 129 Total Event Participants METRICS TO DATE 5 Total Quattro Quarterly Placements 69,656 Total Impressions from Quattro Quarterly 7 Teen Driving Events

Shell U.S. FuelsRESTRICTED GLACIER LAKES QUATTRO CLUB: April 15 th, June 10 th 29 combined attendees Dakota County Technical College Rosemount, MN “Parents told me personally that they strongly believe this type of driving clinic should be mandatory for all teens.“ -Volunteer Instructor

Shell U.S. FuelsRESTRICTED AUDI CLUB CHICAGOLAND CHAPTER: May 20th 19 attendees Northeastern Illinois Public Safety Training Academy Glenview, IL “What impressed me most is how much the teens’ performance improved from the beginning of the day to the end.” -Parent Feedback

Shell U.S. FuelsRESTRICTED AUDI CLUB GOLDEN GATE CHAPTER: May 20th

Shell U.S. FuelsRESTRICTED AUDI CLUB GOLDEN GATE CHAPTER: May 20th “It's made me feel a lot safer knowing both that I have the abilities to deal with a sudden obstacle, and my car has the capability to stop or evade potentially dangerous situations.” -Teen Participant 21 attendees Solano Community College Fairfield, CA

Shell U.S. FuelsRESTRICTED AUDI BADGER CHAPTER: April 21-22nd, June 2nd 70 combined attendees Gundersen Lutheran Hospital and State Fair Park La Crosse, WI (4/21-22) & Milwaukee, WI (6/2) “Since the program began in 2008, we have noticed 1/3 reduction in teens admitted into the Trauma Center for motor vehicles crashes!! We can’t entirely relate that to the Teen Car Control Clinic, but hopefully we will see the trend continue downward.” -Kim Lombard, the Injury and Trauma Prevention Coordinator at Gundersen Lutheran Medical Center

Shell U.S. FuelsRESTRICTED AUDI CLUB NORTH AMERICA NATIONAL CONFERENCE  Shell’s sponsorship of the Teen Driving Clinics will be acknowledged during Executive Director Karen Chadwick’s presentation at the club’s national conference taking place on August 9-12  Approximately chapter representatives will be in attendance

Shell U.S. FuelsRESTRICTED “Ask Shell” Q&A full page column appeared in the summer issue of Audi Club’s Quattro Quarterly A recap of the Teen Driving Clinics was also included in the issue, along with a full-page color Shell V-Power ad Quattro Quarterly is distributed to the ACNA’s 8,700 members QUATTRO QUARTERLY PLACEMENTS

Shell U.S. FuelsRESTRICTED SVP Full-Page Ad Teen Driving Clinic Recaps QUATTRO QUARTERLY PLACEMENTS (Cont.)

Shell U.S. FuelsRESTRICTED QUATTRO QUARTERLY PLACEMENTS (Cont.) The Quattro Quarterly pieces were also featured in posts on ACNA’s website and promoted through the club’s social media channels:

Shell U.S. FuelsRESTRICTED