ENTREPRENEURSHIP IN ENTERTAINMENT TECHNOLOGY WELCOME!

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Presentation transcript:

ENTREPRENEURSHIP IN ENTERTAINMENT TECHNOLOGY WELCOME!

STARTUP BASICS

TODAY’S AGENDA The Lean Startup Startup Basics Incubators PDI’s Startup

STARTUP BASICS WhoWhat WhenWhere WhyHow

KEY RESOURCES Physical Intellectual Human Financial

KR – PHYSICAL Facilities Computers Office supplies Furniture Infrastructure Equipment – trucks, cranes, …

KR – FACILITIES

KR – INTELLECTUAL Employees’ brains (creativity) IP (intellectual property) – patents, process, trade secret, copyrights, trademark Code of ethics and code of values, culture Brand Software, databases Partnerships

KR – HUMAN Employees Partners Contractors and consultants

KR – FINANCIAL Investments Cash Stock and stock options Credit

KEY ACTIVITIES Production Providing Services consulting legal, accounting, management services research Platform

KEY PARTNERS Types: Strategic alliances Coopetition (cooperative competition) Joint ventures Buyer-seller relationships Motivations: Optimization and economy of scale Reduction of risk and uncertainty Acquisition of particular resources and activities

COST STRUCTURE

INCUBATORS ETC.

EXAMPLES TechStars Y Combinator Plug and Play Tech Center IGN 500 Startups

PDI’S STARTUP

NEXT CLASS

PRESENTATIONS Talk about your Key Resources, Activities and Partners Audience Mentor or potential investor Discussion format Visual aids are important

RESOURCES

Book Business Model Generation Incubators Techstars In house documentary: Episode 1 is a great overview, Episode 12 is Demo Day FAQ Y Combinator What happens there: (long article) FAQ IGN Plug and Play More Video Startup School (from Y Combinator and BASES) Websites HBS Startup Tribe Services & Tools sites.google.com/site/startuptribe/general-information/communicationssites.google.com/site/startuptribe/general-information/communications

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