2. Strategic Alliances

3. A Continuum of Strategic Alliance Relationships
Weak & Distant
Strong & Close
Mutual Service Consortia
Joint Venture; Licensing Arrangement
Value-Chain Partnership

4. Examples of Strategic Alliances
Joint Venture
Network
Consortia
Alliance
Trade Association
Interlocking Directorate

5. Motivation for Strategic Alliances
Technology Exchange
Global Competition
Industry Convergence
Economies of Scale and Reduction of Risk

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