1. Association of University Research Parks, 2012 © Best Practices in Technopark Management Association of University Research Parks, 2012© adanilova@cfe.ru

2. Association of University Research Parks, 2012 © …once you’ve seen one Research Park, you’ve seen one Research Park!

3. Association of University Research Parks, 2012 © The Importance of The Plan Communication to Partners Communicates the focus of the Park Communicates time table and milestones Used to develop and maintain external support Tool to obtain resources Communicates operational structure

4. Association of University Research Parks, 2012 © The Importance of The Plan Mission & Vision Brand & Product Description Marketing Strategy Management & Operating Structure Resource & Partner Development Success Measures & Timetable Executive Summary Supporting Information

5. Association of University Research Parks, 2012 © Mission & Vision

6. Association of University Research Parks, 2012 © Mission & Vision Example –University Research Park University of Wisconsin-Madison: To encourage technology development & commercialization that advances the economy & benefits research & related educational programs of the UW-Madison –LSU Innovation Park To encourage technology commercialization of university and industrial expertise and resources that will result in the creation of wealth by developing vibrant businesses and high quality jobs.

8. Association of University Research Parks, 2012 © Targeted Technologies Energy, Alternative Energy, Green Technology Digital Media, Interactive entertainment software Bio-Tech and Life Sciences Disaster management Homeland security and Anti-terrorism Sea, Cost and the Environment Advanced Materials / micro-machining High Speed computing Agriculture and Food Technology Engineering and Product Development Federal Labs: NOAA National Weather Service

9. Association of University Research Parks, 2012 © Brand & Product Description Unique Image / Branding / Focus –Use Restrictions – Niche or General Purpose –Development Amenities –Development Densities –Architectural Controls –Educational or Technical Assistance Programs

10. Association of University Research Parks, 2012 © Brand & Product Description Pricing –Land, Office, Lab, Manufacturing, Incubator Terms –Lease or Purchase of Land, Buildings –Build-to-Suit Options

11. Association of University Research Parks, 2012 © Marketing Strategy Market Research –Study Area & University Strengths –Identify Clusters & Opportunities Potential Tenants –Area Entrepreneurs –Satellite Facilities –International Companies –Suppliers to Existing Companies Identify the Competition

12. Association of University Research Parks, 2012 © Management & Operational Structure Public, Non-Profit, Private, University, Joint Venture Governance & Advisory Boards Size & Membership Requirements Staffing: Size and Skill Set Legal, Accounting & Human Resources

13. Association of University Research Parks, 2012 © Development of Resources How will you finance operations, infrastructure, buildings and programs? Land & Infrastructure Development-- Will it be phased in? How will it be financed? How will buildings be developed, financed & owned? How will initial studies, staffing & consultants be supported?

14. Association of University Research Parks, 2012 © Development of Resources –What are the return requirements of equity & financing partners? –How will client amenities & services be supported? –Are there government tax, financing or operational support programs? For how long?

15. Association of University Research Parks, 2012 © Partner Development What kind of partners do you need & why? –Land Development –Building Development –Property Management –Equity Partners –Client Program Support What kind of Partnership Structure –Exclusive, Joint-Venture, Contract

16. Association of University Research Parks, 2012 © Success Measures & Timetables Definition of Milestones Who benefit

17. Association of University Research Parks, 2012 © Success Measures & Timetables Operational Timetables & Success Measures –Land & Buildings Available & Leased; Occupancy Percentages –Degree of Financial Subsidy or Sufficiency –Equity Returns or Net Income –Tax Revenue Generated

18. Association of University Research Parks, 2012 © Success Measures & Timetables Programmatic Timetables & Success Measures –Jobs Created/Average Salaries –Creating jobs for students as interns and upon graduation –Royalties or other University Income –Businesses created/recruited/located –Capital attracted & invested

19. Association of University Research Parks, 2012 © External Factors Influence Park Success Measures & Timetable Skilled Labor Pool Neutral/Supportive Tax Climate University Connections Business Services & Capital Infrastructure Competitive Land and Building Costs Governmental Business Climate

20. Association of University Research Parks, 2012 © External Factors Influence Park Success Relationship & Support of Research Institutions Quality of Life Cost of Living Available & Affordable Housing Proximity to Airports/Transportation Existing Clusters Complement/Support Park Focus

21. Association of University Research Parks, 2012 © Supporting Data Legal Structure & Articles of Incorporation Graphic Layout of Land & Buildings Legal Descriptions of Land Covenants, Codes and Restrictions University Relationships/Services Resumes of Key Personnel Pro-forma Financial Models/Projections

22. Questions Association of University Research Parks, 2012©