Next Steps

Implementation Timeline Timeline Operational & revenue goals Expenses Who does what

Management Execution – Example (Mobile App Companies) MonthPerson Responsible Expenses (monthly)Revenue Goals (monthly) Operational & Goals April 2013  Drew / Guillermo  $200 for meals/expenses  $200 for misc networking expenses  N/A  Finalization of MOAs with key personnel – developer, graphic designer, IT manager May 2013  Drew / Guillermo  IT Manager  Graphic Designer  Developer  $200 for misc networking expenses  $1,000 for misc hardware/ software expenses  $500 for misc software expenses  $500 for misc research  N/A  Establishment of alpha testing teams  Establishment of basic office technology infrastructure  Mock-up of app  Development schedule

Management Execution – Example (Mobile App Companies) MonthPerson Responsible Expenses (monthly)Revenue Goals (monthly) Operational & Goals June- Aug  Drew / Guillermo  IT Manager  Graphic Designer  Developer  $200 for meals/expenses, $200 for networking, $500 for misc research  $500 for misc hardware/ software expenses  $500 for misc software expenses  $500 for misc research  N/A  Build-out of customer vignettes, product/service vignettes, competitor profiles and market environment rsch; investigation of legal/bureaucratic issues  Solution development for rest of team  Development of alpha prototype

Management Execution – Example (Mobile App Companies) MonthPerson Responsible Expenses (monthly)Revenue Goals (monthly) Operational & Goals Sept.- Dec  Drew / Guillermo  IT Manager  Graphic Designer  Developer  $200 for meals/expenses, $200 for networking, $500 for misc research  $500 for misc hardware/ software expenses  $500 for misc software expenses  $500 for misc research  N/A  Updating of financials; signature of MOAs with partners/fellow- traveler firms; signature of MOAs with beta customers  Solution development for rest of team  Management of alpha testing  Management of alpha prototype testing

Management Execution – Example (Mobile App Companies) MonthPerson Responsible Expenses (monthly)Revenue Goals (monthly) Operational & Goals Jan.- March 2013  Drew / Guillermo  IT Manager  Graphic Designer  Developer  $200 for meals/expenses, $200 for networking, $500 for misc research  $500 for misc hardware/ software expenses  $500 for misc software expenses  $500 for misc research  $1,000 from beta customers  $500 from advertisers  Management of beta testing; updating of business plan; investor outreach  Solution development for rest of team  Management of beta testing  Management of beta prototype testing