1. Business Plan Presentation FirstRunners RunToShop 1

2. Venture Mission and Strategy Business environment Execution Risk Analysis Key Assumptions and Financials FirstRunners

3. Our Mission To re-create RunToShop site into a service which brings more customers and income.

4. Strategic Intent Implementation of new earnings logic and new design List here your key actions (=how to get there): Consider points on current site – what is good? What needs to be replaced? Mock up consideration / re-design Business modeling Implementation of points above Launch of new site

5. Our Earnings Logic Banner advertising brings income in a service which is free to use (=brings customers)

6. Business Environment Market (Internet business via commercial advertisement in Finnish market) Provide information (recommendations) of products to customers Customers provide recommendations Income gained via banner advertising Risks involved e.g. one can get the same information for free in other sites People’s interest in writing recommendations and making it attractive to do so

7. Project Execution Key Milestones: (service and business) First Mock-Up (Week 39/40) Business plan (W.42 [updated W.47]) Demo (W.45 [v.2 W.46, V.3 W.47]) Testing (From W.46 ->) Site (W.48) Launch / Everything done (W.49) Fix?

8. Risk Analysis RISKS Market - Similar service (recommendations) already included in buying services Technology/Product - Narrow scale of business Competence - Ability to succeed in market ACTIONS Market - Provide better service Technology/Product -Aim for quality Competence -Offer more features

9. Key Assumptions And Financials There is a need for this kind of a service and it is possible to make money out of it Customers are there – people are always buying goods and this can be used indirectly to make profit. Advertisement is always existing and needed Many companies in similar fields of interest should be interested in advertisement in a page which is potentially increasing their revenue No major competitor in business field